The Synthetic Warehouse is the leader in Amsoil Product Customer Service! Our centrally located warehouse and retail center saves customers money nationwide.
Take advantage of our own store, shipping center and help desk. Call 1-800-579-0580 Monday through Saturday
The team of AMSOIL Regency Direct Jobber, Ches Cain supplies you with the help and resources to make your Amsoil experience the best!
After 30 Years - Engine, Drivetrain and fuel system like new thanks to AMSOIL!
In 1972 AMSOIL made its mark when founder Lt. Colonel Al Amatuzio introduced the first synthetic motor oil formulation to meet API service requirements. The first can of 10W40 synthetic motor oil was the birth of an entire industry.
Now 40 years after Mr. Amatuzio coined the term, "Extended Drain Intervals" relating to 25,000 mile or longer we remain the #1 innovator of synthetic lubricants & automotive filtration. AMSOIL products not only provide superior protection to help keep new and older vehicles running in top condition, but drivers save money with reduced maintenance & better fuel economy. As demands on motor oils increase due to higher temperatures and emission reduction demands, AMSOIL continues to lead the industry in research, quality control and product development! Restore performance, save time, cut fuel costs and oil waste.
Experience the added performance with no other than AMSOIL - We have the most state of the art plant, quality control and management in the industry bar none!
About this website - This AMSOIL dealer website consistently ranks highest in the most common AMSOIL product searches.
You can conclude we work this business full time and want to work with our customers as well as support our dealers 100%.
You don't need an engineering degree to calculate the fact that AMSOIL offers the lower cost of ownership. To find what you need everything can be accessed with the menu above. - Simply hit the products button at the top of any page and that will take you where you want to go.
Why order AMSOIL through us? As a Regency Platinum Direct Jobber we are the most available full time dealer you will find. We are famous for being the dealer group who answers the phone or returns emails promptly through our dealer network. We feature a fully stocked retail store and warehouse and after hours support!
Putting qualifications and AMSOIL related technical knowledge aside we have been helping new customers via phone and email since 1998. We put our AMSOIL business FIRST every day. We have hundreds of return customers.
It's likely our personal group of dealers (see list on contact page) service more customers than anyone else. My "Direct Jobber" group has been in the top 10 for group sales for over 9 years.
Ches Cain - AMSOIL Regency Platinum Direct Jobber - Full Time Service
Use the menu at the top to get your answers or call 1-800-579-0580 or email me at firstname.lastname@example.org.
This Panel takes you to the "Wholesale Ordering Store Interface"
Best selling items
We're AMSOIL's best seller of Cold Air Intake replacement filters. Toss your Oil Wetted Cotton jobs for better quality, performance & beta ratio of 75 required protection at a better price.
Our best known additive (Amsoil P.I.). Restores lost mileage while removing carbon from valves & piston. Restore injector performance preventing expensive service work. AMSOIL P.I. - Hear the new radio commercial (June 21/2013)
Customers say we have the only reasonably priced GL-4 synchromesh fluid they can find. See the list of specifications. AMSOIL Synthetic Manual Transmission & Transaxle Gear Lube goes beyond performance in hot and cold temperature extremes. Exceeds the limits of conventional gear lubes. Product Code MTG
Amsoil's Best selling Oil:
Exceeds all standards. Should be a factory fill. Save fuel, wear, cut heat and enjoy greater performance. And you only have to change the oil once each year.
AMSOIL Heavy-Duty Degreaser (ADG) is formulated with powerful and fast-acting solvents, attacking petroleum-based grime on a molecular level to loosen its hold on metal, concrete, engines and other surfaces. Its active citrus formula makes cleaning easy and leaves a clean scent.
About our Customers:
Customers of all types are being required to cut costs! AMSOIL addresses lower cost of ownership to all fleets.
Top reasons customers choose AMSOIL:
#1 - Extend life and efficiency of equipment and machinery.
#2 - Save money and time on maintenance costs.
#3 - Noticeable performance gains as suggested by a friend or neighbor based on impressive performance results. "I used (other top tier oil) before but it wasn't until I tried AMSOIL did I notice an improvement in the way the engine runs. It starts so easy and runs so smooth."
The secrete with Amsoil is the AMSOIL Center's Quality Control standards, relationship with the main additive companies and the commitment to provide unique products not available elsewhere. AMSOIL Dealers will not accept products 2nd best.
We owe it to the Founder - Mr. Amatuzio. The completed plant expansion also allows AMSOIL to absorb raw material price fluctuations and remain consistent with the state of the art manufacturing processes. AMSOIL even recently invited competitors to tour the only plant in North American up to this standard!
2 choices - Take care of your equipment with the best enjoying the results or stay in the dark and just go to the dollar store for your oil because the brands in between are not much better in performance and value either.
This new Warranty Secure will accompany powersports products initially as well as other AMSOIL product data bulletins.This PDF will overview the issue at hand of powersports companies lying and breaking the law at the same time to sell OEM relabeled lubricants to their product owners. Click on the icon above for more information.
Are you a Lube Shop, Retailer, Manufacturer or Small Business wanting to use AMSOIL within your fleet or equipment? There's no charge for a RETAIL or COMMERCIAL ACCOUNT. SIGN UP NOW.
AMSOIL Signature Series Synthetic Motor Oil delivers extraordinary lubrication in all types of automotive gasoline engines. Combining the industry-premier synthetic technology with AMSOIL premium additives, AMSOIL Signature Series Synthetic Motor Oil exceeds the higher performance demands of modern engines, withstanding the stress of higher horsepower, higher heat and complicated emissions control systems. Signature Series Synthetic Motor Oil is engineered to outperform competitive conventional and synthetic motor oils and delivers long-lasting performance and protection for up to 25,000-mile/one-year drain intervals.
AMSOIL XL Synthetic Motor Oil provides better wear control, improved high- and low-temperature protection and increased fuel economy compared to conventional oils. Formulated with extended-drain boost technology, AMSOIL XL Synthetic Motor Oil provides superior performance for up to 10,000 miles/six months, or longer when recommended in owners’ manuals or indicated by electronic oil life monitoring systems.
AMSOIL OE Synthetic Motor Oil helps provide better wear control, improved high- and low-temperature protection and increased fuel economy compared to conventional oils. The oil drain recommendations for many of today’s vehicles extend well beyond the traditional 3,000-mile interval. AMSOIL OE Oil provides excellent protection and performance for the entire length of the original equipment manufacturer’s recommended drain interval.
How does AMSOIL fair in the OTR Diesel Operations? Well let's just look at our state of the art 5W40 CJ4 which is stunning the most demanding engines with the ability to hold viscosity and save fuel over the extended life.
From Founder & CEO Al Amatuzio - A note to dealers on diesel product field tests and cost effectiveness within OTR Fleet market.
"Several field tests we have done will also weigh heavily on our success this year. On page ten of this issue (link to CJ4 Synthetic Efficiency Test Summary) you will find a summary of fuel economy testing we did with Ford Motor Company. Essentially, identical Kenworth short-to-medium-haul diesel trucks were compared using high quality conventional lubes and AMSOIL diesel oil, transmission fluid and gear lube. All test variables were meticulously controlled, and the results were not shocking. The AMSOIL lubes provided 6.54 percent better fuel economy than the conventional lubes. Read it for yourself. It is concrete data Dealers can use to increase sales in the cost-conscious diesel fleet market. More field study test results will follow. "
Briggs & Stratton, the world’s largest manufacturer of small engines, approached AMSOIL for help. Their goal was to produce a synthetic racing oil for their highest performance and most expensive engines used in kart, junior drag, quarter midget and other racing applications. AMSOIL was specifically chosen because of our technical resources and quality reputation, and we delivered technology that exceeded expectations.
This new oil is sold exclusively through AMSOIL dealers and the company has announced its availability in early 2012 for the upcoming racing season. They have elected to boldly display an AMSOIL logo on the packaging to boost the credibility of the product.
See how AMSOIL solved the lubrication problem of the non-oilpressure lubrication system. I later learned that all racing oils failed the limitations of Briggs tests. Thus Amsoil was call upon to solve this issue.
Notes from Al (Amsoil Founder) on this topic: Which brings me to the final point, the recognition AMSOIL products have received has been earned through their performance. Our recent partnership with the racing division of Briggs & Stratton serves as an example. Briggs & Stratton, for those who don't know, is the world's largest manufacturer of small engines. Their partnership with Valvoline ended (we can guess why) and AMSOIL was asked to develop technology to satisfy the extreme demands of their kart racing engines. They needed high-viscosity wear protection, along with low-viscosity power and efficiency.
NEWS - HDTUSA Turning Heads With AMSOIL - The new HDT motorcycles are diesel machines combining both power and
environmentally friendly performance efficiency. We’re talking about a bike that gets 100 miles to the gallon AND can do 100 mph. AMSOIL's performance impressed them enough to drop Mobil 1 as a sponsor.
(From HDT Diesel Motorcycles using AMSOIL) - Our testing proved that AMSOIL Series 3000 5W-30 Heavy Duty Diesel Oil provided
better cam bearing lubrication, better transmission operation and less blow-by
than our previous oil. We picked up just over one horse power at the rear well.” This is a 3.7% increase and worth a 1 tooth higher gear ratio. “In addition, it appears that overall coolant temperature was down about five degrees.” That is roughly a 2.5% decrease in operating temperatures.
. (Bonneville Salt Flats - Utah)
Fight rising fuel costs with AMSOIL Synthetics. Keep your engine intake system clean with AMSOIL PI Injector cleaner.
We think it's important to point out that when you buy AMSOIL you are supporting small business in America with American made products, which goes a long way to support local economies across the United States. Amsoil's legendary engine oils boast the 100% Synthetic logo on the label. When you buy through us you are buying factory direct. There are no distribution chains. AMSOIL does not allow that.
If you recall our competitors use the term "Full Synthetic" which only in the US is used on petroleum oils which have passed ASTM tests for the API's admitted "lowest common denominator" requirements for the highly refined group III lubricants. These fall short of the performance or reliability of what AMSOIL offers. Group III oils do offer advantages when blended correctly. The #1 disadvantage with Group III oils are that they insulate passages with the larger molecules. There is no way around it. This does not allow for the lower temperature drop and longer life you will gain with group IV base stocks and/or more robust additive packages which AMSOIL is famous for. Another result is improved Mileage. Our "OE" line up is a Group III (one of dozens of different types available) which has the Amsoil advantage of better performance and mileage.
Unique additive supplier relationship:
Being the first to create a automotive grade synthetic motor oil, Amsoil's lab staff has always played a unique part with the additive supplier. Rather than buy a-la-carte additives, AMSOIL works together with them to solve an industry problem. They are 'The MOST" recognized staff within the lubricant trending officials. AMSOIL has been perfecting these technologies from the beginning adding unmatched guarantees and everyone else follows. AMSOIL has no stock holders to limit the quality.
Dean Alexander says, "Price is NEVER a factor when we select from the latest components. This alone jets us ahead in product performance. No one else can select a full pallet of quality and get it to be OK with the investors - AMSOIL is still a family run and operated company!"
It remains a powerful family business with one goal - to always make available the best products on the market. Quality is decided over cost.
#1 - Quality control - You will never find our containers leaking, labels falling off or product not meeting advertised viscosity. AMSOIL has THE state of the art production facility which everything is triple checked and batches recorded. Tanks and bottles are tested clean before storage, mixing and packaging. ISO 9001:2008 Certified. #2- Innovation & constant R&D - New products just about every month. 2 million gallons + in raw material storage and mixing plus state of the art inline mixing system to keep up with demand. Additives used in AMSOIL lubricants are brought to market here first. #3 - Lowest in volatility - Holds the viscosity longer. AMSOIL was also the first lubricant company in the US to test and measure volatility. #4 - Compatibility - Unlike competition, there are no worries when switching to AMSOIL or mixing if needed. Products work as advertised! #5 - Value - 39 years of unmatched guarantees. Follow Amsoil's extended intervals, save time and keep more money in your pocket. Enjoy improved performance as a bonus!
Here is something I hope you take the time to read - We want to show the world what AMSOIL has accomplished in the field of production and quality control. (large 1.7M file - click on image)
Recently AMSOIL INC had all the top dogs from all the major oil suppliers tour the updated 400,000 SQ foot facility. This was to show off state of the art quality control knowing the rest of the industry lags years behind.
AMSOIL is now as it's always been far apart from the competition with the consistency of the end product not to mention the founders strength in forecasting future trends.
Use the menu at the top to get your answers or call 1-800-579-0580
Our 57 Studebaker Silver Hawk similar to the one below is now running (and in the paint shop))!! The original 289 V8 features AMSOIL Synthetics bumper to bumper including our by-pass filter system, AME 15w40, AMSOIL Coolant Boost, AGL Gear Lube, AMSOIL ATF, Synthetic (DOT4) brake fluid, several of the Amsoil greases and the EAAU 4091 Cold Air Induction filter with pre-filter.
In other words, this car, original engine, transmission and differential will out perform and enjoy better protection than what has been possible to experience using competitors products. I know this because it was how I discovered the quality of AMSOIL with other vintage vehicles (Corvairs).
Studebaker used partial flow oil filtration in all of their cars prior to 1963. We will "clean up" and preserve the condition of this partial rebuild using the BMK-21 Bypass Kit with the EABP-90 2-Micron Bypass oil filter.
It's done! We ran the car for 300 miles using the bypass kit and a petrol Castrol 10W40 oil product just for flushing and picking up deposits. You can see the oil analysis here. Notice the lack of zinc compared to our motor oils. We have just fitted the car with AME 15W40 and immediately the engine quieted down! The high lead you see in the test was from years of leaded gas. When the engine covers were removed I scraped a full cup of lead out of the valve and valley covers. AMSOIL's high zinc oils will out protect any pervious oils available. The EAAU intake gave it noticeable throttle response over the oil bath cleaner.
Unfortunately AMSOIL's new "Break-in" oil just came out as we finished this first run (6/20) but this car after being painted will see a LOT of road miles testing our filters and oil products so stay tuned!
The #1 reason you need Amsoil in these vintage vehicles is because of the ability of the lubricant to lift, hold in suspension and neutralize acid (from sludge) and deposits while at the same time hold it's viscosity. Just by draining and adding conventional oils yearly or every 3000 miles will do nothing for engine cleanliness in these old cars. The proof is below in the AMC tests.
No other lubricant could offer the added performance, specialized seal protection, high ZDDP (CI4+ ratings) such as the AMSOIL AMO 10W40 and AME 15W40 Diesel (And the NEW Z-Rod oils), lower operating temperatures in transmission and engine, and protection from lubricant volatility while increasing Hydrodynamic lubrication. Long ago AMSOIL invested in and spoke about proper seal conditioning as well.
Most vintage cars suffer from the poorest of poor air and oil filtration. We have several solutions right here. Ea "Absolute beta 75" Intake filters which range from cold air induction, carburetor & racing units and
Click image for the AMSOIL vintage car solution.
The Synthetic Warehouse AMSOIL products delivery vehicle. Now 10 years old and very few servicing's. No need to buy a new car when you use AMSOIL.
My other car is a 1983 AMC Jeep Eagle Station Wagon. This monster of a car is four wheel drive and really gets put to the test.
The AMC has a 4.2 inline six, a fresh Chrysler transmission, New Process transfer case and Dana front and rear differentials with new serviceable wheel bearing units.
This vehicle was purchased rust free from northern California and due to low miles (92,000) the vehicle was only occasionally used.
Right off the engine needed to be cleaned out. Later learning it was sludged up more severely than estimated. Lots of blow-by, and a good amount of lifter noise. I started the engine on AMO 10W40 which is fortified with the high anti-wear ZDDP additive package of about 1400ppm. After flushing and 3000 miles the 10W40 was tested. The deposits were so heavy (compromising oil flow and detergent depleting acids) that the bypass oil filter kit was a must! In fact the bypass kit saved this engine.
Motor equipped with the BMK-21 Amsoil Bypass Oil Filter kit: Only the bypass kit is able to remove what would have taken 10 or more oil changes to remove!! See the video showing this. This severe environment creates acids which would have destroyed a typical oil thus severe bearing damage. Opening the filter revealed a rubber like sludge lining which after 5 years now has returned this motor to normal use and thousands saved!
My conclusion is any older engine with unknown history such as this AMC Eagle or the Studebaker (now using AME 15W40 to clean that engine), use of the AMSOIL Bypass Kits are a must to remove deposits which do not just flush out during an oil change. These need to be removed as the oil is flowing at high temperatures which the bypass kits will do.
The most recent oil analysis June 2013 - after 5 bypass filter changes, seven full flow filters (one completely clogged!) shows the internal wear metals and deposits have significantly decreased rather than increase. Amsoil's Oil Analysis service saved another engine. This is a severe example where you could see the build-up inside of the valve cover. The added capacity of the bypass kits will aid engines with lower capacities as the larger the sump, the longer the life of the additive package. I now use the HDD 5W30 for best flow and year round protection.
Here's a short video I made covering the merits of a Oil Bypass Filter in any beloved car or truck.
AMSOIL Automatic Transmission Fluids are proven to eliminate failures even in transmissions with historically notable failure rates. We expect our AMC to last many years in harsh use. After all, wear and failures 90% of the time result from a lack of lubrication or loss in viscosity. The small molecular structure is a bonus which features a significant drop in temperature under load (up to 50 degrees).
Note: On the drive back to South Dakota sluggish performance in the intake and combustion areas was gradually eliminated due to the use of AMSOIL Power Foam intake cleaner and AMSOIL Performance Improver gasoline additive.
AMSOIL Absolute Efficiency Air filters - Drop-in Replacement
Most of the destructive wear particles which cause engine wear enter through the intake system and are not born in the crankcase. Thanks to the revolutionary Nanotechnology industry, AMSOIL has developed the first nanofiber OEM Certified air filter consisting of fibers with a diameter of less than one micron. Why not use a filter which is 100% efficient at 2-microns, cost less to use, will not effect warranties and unlike performance filters, these allow for the increased air flow while allowing for more filtration capacity over cellulose types. Less pressure drop through out the life.
These filters remove 5 times more dust than traditional cellulose filters and 50 times more dust than wet gauze. This would have you think resistance would suffer but not the case. The AMSOIL EaA (Absolute Efficiency Air) has three times the flow as the cellulose and almost no change after the 4th cleaning. Because of the nan-screen, the EaA holds 15 times more dust than wet gauze type. Having more pores per square inch allows for a lower pressure drop then compared to cellulose filter media alone.
If you are driving 25,000 miles per year, you would normally change a typical OEM quality air filter twice costing you $49.90 per year or $199.60 every four years. The AMSOIL EaA can be cleaned using only vacuum once every 25,000 miles for 4-years (or 100,000 mile life) which costs an average of $38 each or $9.53 per year.
The AMSOIL filter requires NO OIL or Cleaners but yet it is not a typical "dry" filter - we use the Donaldson Nanofiber (Sold under their 'Endurance Series' for commercial trucking, manufactured at our specification for passenger cars.
"Well synthetics may last longer and don't really break down but the weak link is in the oil filter. These still need to be changed at 5 to 8K intervals." - WRONG!
Because of this, our oil filters are guaranteed up to 25,000 miles or one year and the smaller cans are 15,000 miles/1-year. These filter 100% at 20 micron particle size for that duration without inhibiting flow. Unlike conventional filters these will not limit flow in low temperature conditions (75*F is cold enough for most filters to go into bypass mode at start-up) and there are no resins to come apart. These filters are also designed to withstand enduring heat w/o failure to the media beyond the guarantee time.
The big shocking news here is that there is absolutely no benefit to changing your oil if it is in good condition. Our engine oils are designed to withstand oxidation & Nitration several times the amount conventional oils can withstand. Trust AMSOIL's suggested intervals. Engine tests and customer results show for the last 39 years not one competitor product has ever matched the current AMSOIL quality & warranty.
If you still think it better to change at 3000-5000 to be safe, then why not at least try one of our bypass oil filter kits? These keep the oil analytically clean and at 2-micron filtration properties these passive "Partial Flow" units save you time and stop engine wear.
Even better for the customer who is dead set on 3000 to 5000 oil changes try our new API Certified - OE Synthetic which costs less than other fully synthetic products and we still guarantee it for the full OEM guaranteed interval.
Snowmobile Season - Amsoil Interceptor & Power Valves
What is the real benefit of using AMSOIL Synthetic Lubricants?
Every AMSOIL product offers the end user something unique. AMSOIL synthetic motor oils are designed for ultimate efficiency, performance and unmatched quality. The ATM 10W30, ASL 5W30 and AMO 10W40 Synthetic Motor Oils are guaranteed for 25,000 miles or 1-year in gasoline engines. The SSO 0W30 is 35,000 miles/1-year. From the moment these are used, our customers are overwhelmed by the instant improvement of how the engine feels, even after switching from other synthetics
Industry tests have shown improved fuel economy of 2 - 3% in vehicles switching to synthetic lubricants. Many AMSOIL customer testimonials tell of even greater savings (generally 8%).
Garbage Haulers Severe Service Trucks Lower Cost of Ownership with AMSOIL
There isn't a vehicle on the road today which engine and chassis take more abuse than the garbage truck. In the case of Nordic Waste in Duluth, MN where these 30,000 pound truck loads are constantly stop and go and climbing some of the steepest hills of any city in the world. Also constant braking, constant hydraulic use all day everyday. Now couple this with -30F winters where lubrication and hydraulics are constantly stressed.
See first hand how AMSOIL performed against Shell Rotella T in their fleet running
Navistar DT466 diesel engines. This document shows:
Shell Rotella T useful life was cut short before 300 hours shearing out from 15 cSt to a viscosity of 10 cSt. AMSOIL 15W40 Diesel lasts more than three times longer.
Overall consumption over 900 hours reduced from 6 quarts to only one.
Wear significantly reduced
8000 hour International 7400 refuse hauler teardown not needed.
Oil pressure at startup below -20F.
Thousands saved on teardowns and hundreds on oil change labor.
Increased performance & dependability.
Proven environmental benefits.
Owner comments: “With AMSOIL, we buy less oil, fewer filters,
experience lower labor costs and save on engine overhauls and replacement parts.”
I saw the engine parts myself at the AMSOIL HQ this summer but the amazing story is the transmission. Lubrizol was on hand to explain the oxidation resistance package unique to our ATF (compared to other American, European and Asian based ATF's) allows AMSOIL to remain in a class beyond what's available for the next couple years. (click on image)
I've mentioned several times the 3rd party reports in various publications show AMSOIL ATF has halted transmission failures in some pretty impressive fleets to include the Portland Longshoremen's operation.
Because of AMSOIL's research and demands on their base stock producers, they have always been five years ahead of the market. Test results continue to surpass the most stringent worldwide specifications including ILSAC (International Lubricant Standardization and Approval Committee) demanded upgrades before they happen.
Diesel Emissions and Synthetics
AMSOIL's Diesel Motor Oils are specifically designed for new and future engines featuring reduced emission and particulate levels. Since 1988 NOx and soot level emissions have been reduced in new engines from 14.4g/kW-hr and 0.8g.kW-hr to a required 0.27g/kW-hr and 0.013g/kW-hr.
These new engines operate at higher temperatures and feature improved combustion with controlled air swirl, improved bowl design, turbo-charger improvements, air inter-cooling. Hi-top rings and retarded fuel injection timing have increased soot loading on the oil. AMSOIL AME and HDD will withstand viscosity increases due to the increased soot.
Take all of the above, remove the lubricating sulfur from the fuel, add EGR systems and you need a product compliant to the increased stress.
Beginning In 2007 exhaust after treatment devices (particulate filters), and continuously regenerative traps were required creating new challenges for diesel oil. AMSOIL's DEO & DME CJ4 rated 100% synthetic safely allows for extended service in EGR and DPF heavy duty trucks with oil analysis. Trust the best - Guaranteed!
Note: Some people refer to AMSOIL as AMZOIL. That was the first trademark.
Use the menu at the top to get your answers or call 1-800-579-0580
Be sure to have a look at our Multi Vehicle AMSOIL Synthetic ATF and the new Low-Viscosity ATF for modern transmissions requiring Toyota WS world standard, Dexron VI and Mercon SP for even more fuel efficiency.
The ATF was the first synthetic ATF on the market and is one of our most versatile products. Lasts up to three times longer and lowers transmission temperatures up to 50 degrees. In freezing weather it is twice as fluid as conventional ATF (DEXTRON & Mercon 20,000 vs. AMSOIL ATF 7450 Viscosity cP and -40 *C).
Amsoil Testimonial from Heavy-Duty Transmission Shop
Personal Experience Motivates Shop Owner:
HI-TECH INC. in East Longmeadow, Mass. is a transmission
specialties shop that uses and recommends AMSOIL synthetic lubricants.
“I’ve been installing AMSOIL products in my vehicles and customers’ vehicles for years,” said William Taft Jr., the company's’ owner and president. “I don’t sell anything that is not tried and proven by my experience and seeing for myself. I have to sell myself before I would be able to sell it to the consumer.”
Taft has been a ROTS account with Direct Dealer Mark Hansen of Chicopee, Mass. since 1998.
Taft’s shop services all types of foreign and domestic transmissions. “We work on a lot of heavy-duty vehicles, local departments
of public works, fire and police cars and SUVs,” he said.
Cooling Down Ford Transmissions
About the time Taft became an AMSOIL account, he had problems with Ford pick-up trucks overheating transmission fluid and sending it out the dipstick tube. “Sometimes it caught the truck on fire because of fluid hitting the hot exhaust manifold,” Taft said. “We started installing large auxiliary coolers on the transmissions and that brought the temp down, but still not enough to fix the problem.”
AMSOIL ATF Solves Problem
Taft decided to give AMSOIL Universal Automatic Transmission Fluid (ATF) a try in the trucks. “We started putting AMSOIL ATF in the transmissions and found a huge drop in temperature by just changing the transmission fluid over,” Taft said. “There has never
been a failure because of overheating from any of the transmissions we have rebuilt in the many years we have
been using AMSOIL in these vehicles.”
The AMSOIL ATF is known as a problem solver. The savings resulted from the reduction of repairs and unit replacements in several city and fleet accounts have been extraordinary. Transmissions thought to be worn or have severe heat or shifting delays are often restored just by flushing in AMSOIL. See for yourself.
For older automatic transmissions the AMSOIL ATF is your product. I say this because we get more third party endorsements because of the synthetic automatic transmission fluid completely eliminating transmission failures. AMSOIL ATF will also protect the non-metallic components due to an rarely used additive.
For tractors, heavy duty turf and yard equipment choose one of our oldest and most relied on products - the Amsoil Tractor Hydraulic Transmission Oil. Solves hot and cold weather problems. Great where UTTO fluid is needed. (for Kubota, Case New Holland, Massey-Ferguson, Caterpillar, Clark, Dresser, Frd, Hesston Fiat, John Deere, Yanmar and more.
AMSOIL's base stocks: Polyalphaolefins (PAO) were recently the closest relative to mineral oil stocks of all the synthetic base materials. This is because they are both comprised of similar hydrocarbon molecules. Now there are literally dozens of new base formulations which all have unique properties allowing for different performance and durability limits. No longer do we need to depend on one type of Polyalphaolefin combination or common expensive synthesized hydrocarbons, but many still refer these as being PAO's.
AMSOIL's engineers are always in the know when it comes to new trends on the horizon and they have the experience to know which combinations will advance the current state. The competition will always be several steps behind not because we know something they don't but because they wouldn't pay for the higher cost of a better material. That's where the difference lies. AMSOIL is not grounded by stock holders making decisions for customers. The cost of a better material will not limit quality!
So please don't get in the battle of, "They use PAO's and the other uses Group III's!" as this is currently insignificant. It's all in the overall performance and value to you when you follow our recommendations.
"Today Eaton and Dana now demand synthetics. Eaton requires synthetics to take advantage of their extended warranty plan for use in their heavy-duty transmissions." We supply gear oils to a large Texas concrete business. They use our FGR Long Life Gear 75W90 which is a 500,000 mile oil.
Gear Lube Whitepaper Oil Study
Which Gear Lube would you want in your Differential?
Filter patch after High Temperature Oxidation Resistance test as outlined in the third party Gear Oil Study. Our competitors will not challenge AMSOIL and the NEVER have because they can't! But they'er certainly welcome to! This is a 312 hour test - Results of this segment below.
Why do people currently in the auto business and still advocate conventional lubricants?
Remember when a car that lasted 150,000 miles would be a phenomenon? Reaching 200,000 is almost typical today, and why not? In 1955 you could buy a Chevrolet for $2,000. In 64 a fully loaded Corvair Spyder (turbocharged) Coup could still be yours for less than $3,000. in 1982 a typical Chevy Pick-up sold for under $7000. Today it would cost about $32,000 to replace the family Jeep Cherokee with a new model (or more? I only buy used.)
Engines are much more complicated now than they were then as well costing double the replacement costs. Overhead cams, turbochargers, aluminum blocks and heads, exotic intake and exhaust manifolds, and compact and precision engine compartments (with less cooling) have added to the total bill. Anything to protect and extend the life of these components beyond the expected duration must be considered. Especially when the product will also reduce the slight degradation of efficiency that occurs during that normal period.
Due to the rapid increase of synthetic lubricant sales, it's no mystery to most the superiority of these compounds, but unfortunately there are a lot of misconceptions such as the idea that synthetics are simply 'slicker'.
The key to AMSOIL synthetics is that they are designed to do just what the consumer would expect. The #1 benefit to AMSOIL is less oxidation. If you can prevent oxidation of your oil, you prevent deposits, heat, wear and save money.
Synthetics have better viscosity film strength than petroleum stocks at elevated temperatures (greater than 176°F/80°C). Film strength indicates a lubricant's ability to occupy the space between two metal surfaces under pressure or heat. This is the fundamental reason for lubrication, to be there separating the wear surfaces. The higher film strength of AMSOIL results in a dampening effect which our customers actually feel. AMSOIL Synthetic engine oils also have superior sheer strength which prolongs the film properties over an extended interval.
The reason AMSOIL synthetic motor oils have the effect of smoothing the operation of an engine is because of the quality of the base stocks. Others quickly sheer out of grade (SAE 30 to a SAE 20) as demonstrated in our motorcycle oil study.
However the final straw is the fact that many synthetics have a much higher base number (TBN) retention than petroleum-based formulations. The TBN is contributed by additives such as detergents and is a measure of a lubricant's ability to neutralize acid. The longer a lubricant can resist turning to acid, the longer it can be used. This fact, along with the decreasing cost differential of the two lubricants, is reason enough to use synthetics.
It's a fact that right now, mechanics and service specialists are just making the switch themselves. Tearing down engines, transmissions and other types of equipment is one way of seeing the results, but let's put tests, additive package data, and properties aside. Mechanics who up until recently were dead set against synthetics generally for the reason of the higher up front cost. They are stunned at how large the demand actually is outside of their garage doors and are learning that synthetic engine and drive train lubricants increase customer satisfaction significantly. Unlike AMSOIL, other synthetic lubricant companies provide zero training on the subject so most of their education originates from their customers if they are willing to listen.
Use the menu at the top to get your answers or call 1-800-579-0580
Most of my customers were Mobil 1 customers as the facts still remain, even though our certified tests prove we are better, my customers enjoy the increase in mileage, performance and most calls are regarding a decrease in oil consumption after switching to AMSOIL. The consumption problem decreased noticeably.
Mobil 1 no longer has the 100% Synthetic label on the bottles as they have switched entirely to lower priced Group III base stocks. No one really seems to know. I have the news flash reporting this when it happened. Quite interesting!
Mobil sues Castrol for using Group III's calling them synthetic - they loose so then as the old adage "If you can't beat them, join them."
Per the FTC you can say "Full Synthetic" without an ounce of group IV synthetic base stocks. But you can't label them as 100% unless they truly are including additives.
To be fair you can have a stellar "fully Synthetic" product, but without the unique position AMSOIL is in when it comes to blend trending and no holds barred when it comes to the cost of any additives used in production, no other lubricant company can compete with AMSOIL quality, results and performance. Our customers and sales speak this repeatedly!
The new Mobil 1 Extended Performance is now priced well over $9.80 per quart. (August 2012) The specifications fall somewhere between our XL 5W30 and the Signature Series. XL retail is almost $2.00 less than Mobil 1 Extended Performance while our more robust Signature Series costs $1 less per quart on average in the preferred customer pricing and lasts longer!! But AMSOIL XL and Signature Series will out perform in mileage, smoothness and oil consumption. (call to order 800-579-0580)
Update - the upgraded XL line exceeds DEXOS 1 (5W30) Fortified with detergents that exceed dexos1™ sulfated ash specifications. Guaranteed for 10,000 miles at a great price. Try a case for a twice per year oil change. AMSOIL also now has the NEW OE (Original Equipment) Line of motor oils - API Certified and beats the regular Mobil 1's price.
If you are dead set on Mobil 1 - try the Amsoil XL line - Cost less and it's made in USA!
What are the Truckers using now??
The higher costs of AMSOIL products are not at all a show stopper for over the road trucking outfits. They learn from each other out there that AMSOIL's new CJ4 DEO 5W40 is worth much more than the cost when they can go three times longer than conventional drain intervals.
Truckers are also commenting on their oil pressure after long durations. Many see Delo or others start to fade at 12,000 miles. Not with AMSOIL DEO 5W40 - More like 50,000 miles and still going. We now add better mileage and the savings from a overhaul to the costs. So oil priced more than the cost of a few dinners doesn't sound too bad after all does it?
AMSOIL recently went one step further by introducing a new SAE 50 Transmission oil (product code FTF) which goes beyond standard drains and matches the best of the newer transmissions. We back it for 5 years/500,000 miles depending on the OEM drain interval. The OEM may recommend a drain interval of 180k for off road applications using their transmissions and 500k for an over the road truck with the same transmission and oil.
Meets EATON PS-164 specification regardless of the transmission model, MACK TO-A plus spec, MERITOR 0-81 and more....
If you like Donaldson P-Series or Endurance oil filters you may want to check out AMSOIL's new EAHD oil filters. These have the Endurance technology but better flow and better filtration that the P-Series yet a lower cost!
Hey - and don't forget our bypass kits - The big trucks are getting word of our BMK30 coupled with the 1-gallon EABP120 filter. These units pay for themselves in no time and the savings is more than enough to cause a grin ear to ear many times on the road!!
AMSOIL President Al Amatuzio and Executive Vice Presidents discuss the past, present and future of The First in Synthetics®
In April, Lubes-n-Greases Automotive Editor David McFall visited AMSOIL INC. corporate headquarters in Superior, Wis., to tour the AMSOIL facilities and conduct interviews for his feature article on the company, slated for the August issue of Lubes-n-Greases. His article incorporates information from an in-depth interview with AMSOIL President Al Amatuzio and Executive Vice Presidents Alan Amatuzio and Dean Alexander. Following is an extension of that interview. (See the entire interview and story here)
What, specifically, does AMSOIL bring to the lubricants marketplace that other firms do not?
Al Amatuzio: AMSOIL is driven by quality. It’s how we survive. We are a relatively small company competing against some of the largest in the world. What sets us apart is the quality of our products. Our goal is to always stay ahead of the competition in terms of product performance. Base oil and additive suppliers know this, as well. They come to us with expensive technologies that other companies would have no interest in. AMSOIL insists on doing the right thing.
When we developed the first synthetic motor oil, there was no market, but the product provided benefits other oils didn’t. Our products could help equipment last longer, improve fuel economy and reduce emissions. When AMSOIL introduced extended drain intervals in 1972, it was done because we figured out a way to do it and it was the right thing to do. It was right for consumers and the environment.
We, like other companies, are in business to make money, but our approach has always been to satisfy the needs of the customer first. That’s what generates our sales and profits...
Synthetics are a relatively small part of the lubricants market. Why is this so after you’ve been involved for 30 years?
Dean Alexander: U.S. vehicle manufacturers and the API have not made a push to differentiate quality levels of lubricants as is done in Europe. If we followed Europe's lead and established several tiers of quality and performance, including benefits for these quality improvements such as extended drain intervals, synthetic lubricants would have a much larger share of the lubricant market, just as they do in Europe.
Three of your engine oil products are API “starburst” licensed and five “donut” licensed. Most of your engine oil products are not API licensed. What has been the effect, either positive or negative, of licensing on your marketing?
- To see the answer to this question and more please visit the complete story.
Badmouthing Synthetics when we were the only one available.
September 2012 words from Founder Al Amatuzio's colummn:
Owning a business can be easy. Making it profitable never is. We face barriers every day, and it’s how we confront those barriers that determines our success. We can’t run and hide when frustration sets in. We have to dig in and work our way through.
We didn’t run when vehicle manufacturers refused to recognize
the value of our synthetic oil. We pushed forward, we persevered and little by little we gained market share.
Today, of course, vehicles come off the assembly line equipped with synthetic oil. We didn’t run when virtually everyone scoffed at extended oil drain intervals. We stuck to it, we led the way and
now the 3,000-mile oil drain interval is a thing of the past. Other motor oil companies are now introducing extended-drain oils and acting like they invented new technology.
We face some different barriers today, and we’re still not running. It is well documented that many vehicle and powersports equipment dealerships regularly advise their customers that
their warranties can be denied if the manufacturer’s brand of motor oil is not used. They use warranty denial as leverage to exclude the sale of competitors’ oils. This, of course, is against the law, and we have to address it head-on.
I have always had an advantage of about 25 more miles per tank using the AMSOIL PI Gasoline Improver which one bottle treats 20 gallons for 4000 miles and fights severe problems caused by poor quality gasoline blends. AMSOIL Performance Improver is another value based product for those looking to increase mileage. Totally restores intake valve performance!
Customers using AMSOIL now often ask why would someone not take advantage of AMSOIL if they knew about it already.
AMSOIL does cost less. You may not be so sure now, but the reason city, county and state fleets including the largest state police fleet - The Texas DPS have switched entirely to AMSOIL after years of evaluation is because it allows them to operate on lower budgets.
AMSOIL synthetics and filters reduce their inventories, saves fuel in the thousands of dollars, provides an answer to severe problems they were having with component failures such as transmission wear and temperature related failures, saves time, fleet replacement decreases, increases all season performance and reduces vehicles out of service.
Ask your quick lube center to carry AMSOIL. Recently an article was published in Lubes n Greases discussing the two schools of thought within the fast-lube industry to sell the customer name brands or generics. What I have been assuming has been verified. For some time I have spent hours convincing lube centers to carry AMSOIL. Some centers see the advantages right away and do the numbers seeing how it benefits everyone.
A mechanics job is not about being an oil expert but it does help to understand the additive/basestock relationships and history of a lubricant company which defines the quality. Fortunately the customers have been doing their research placing AMSOIL high on a national survey of requested synthetics at the installer.
Please be wary of bulk oil stored in tanks - research articles in trade publications. The quality is lower than the canned oils.
These can be tested and the NOACK volatility and viscosity can be verified.
Some providers of off-spec generic oils know some perimeters can be easily detected
so often these lubricants will short-sheet other parameters that are more expensive to detect and less likely to be challenged. - Yes they do! The temptation to use these cheap motor oils continue to erode the trust and goodwill of the quick lube trade.
AMSOIL offers operators product consolidation. AMSOIL offers more synthetic products (transmission fluids, gear lubes, diesel, marine, motorcycle oils, filters and fuel additives) than any other oil company.
Consolidation cuts overhead & provides customers with better value and performance choices.
As a business owner free yourself from the destructive self imposed $24.95 oil change ceiling, become profitable. Win over customers from locations who fail to offer quality and properly educate the customer. The "Do It For Me" market is growing!
AMSOIL Products give Jeep CJ7 New Life
Preferred Customer Chris Becea of Steamboat, Colo.
was introduced to AMSOIL products on the Internet. He recently started using AMSOIL products in his 1986
Jeep CJ-7, with a five-speed transmission and a 258
inline six cylinder engine.
“I was using a name-brand synthetic oil for my engine, transmission and transfer case, but I was not getting the results I hoped for,” Becea said.
Becea discovered AMSOIL after researching oils on Jeep related websites and decided to try them.
“I’m glad I did,” Becea said. “My Jeep has never
shifted smoother, both in and out of four-wheel drive.
The fact that I only need to change the engine oil once
a year, coupled with the superior protection capabilities
of AMSOIL synthetics, is the peace of mind I was looking
Becea said AMSOIL Synthetic Universal Power Steering Fluid (PSF) gave him noticeable results in steering response and smoothness.
“I also recently put AMSOIL P.i. Performance Improver Gasoline Additive into my tank and wow, what a difference,” he said. “My Jeep runs so quietly now I was checking to see if it was started. (Editor Note: That's why I also got started with AMSOIL - My Corvairs ran so incredibly smooth - from the engine oils - that this factor alone led me to become one of AMSOIL's top dealers - Ches Cain)
I have a quicker throttle response, more power and a smooth idle even when it’s cold. I have used many gas additives in the past, but AMSOIL P.i. is the only one ever to perform well enough for me to notice an improvement.”
His wife’s Volkswagen, which has more than 100,000
miles on it, started having transmission problems –
erratic shifting pattern and clunky gear changes.
“So I ordered some AMSOIL Synthetic Universal Transmission Fluid (ATF) and a filter, and all the automatic transmission shifting issues not only went away, but the car shifts better than ever,” Becea said. “I highly recommend AMSOIL products to anyone who wants the best synthetic products out there.”
AMSOIL Saves Money for Long Distance Commuter
Matt Marshall was stationed at Warren Air Force Base in
Cheyenne, Wyo. until August 2000 when he was transferred
to Buckley Air Force Base in Denver, Colo. Rather than uprooting his family of four, Marshall decided to make the
commute to Denver from his home in Cheyenne, a round-trip
of 230 miles. Marshall was putting approximately 50,000
miles on his car per year. His first commuter car lasted about
two years and 100,000 miles. Marshall was using conventional
petroleum motor oil at the time, and the engine blew
on one of his trips to Denver. In 2002, Marshall replaced the
car with a 1999 Saturn that had 30,000 miles. “I told him if he didn’t want to be replacing cars every two or three years he needed to use AMSOIL,” said Marshall’s father-in-law, Greg Norman. Norman, an AMSOIL Dealer, set Marshall up with some AMSOIL Synthetic 10W-30 Motor Oil and an AMSOIL Ea Oil Filter.
21 Racing Gains Edge with AMSOIL
Our mini-sprint race season and our first year of using AMSOIL is now over. We had more feature wins this year than the previous four years combined. We started out the year with a Yamaha R6 motor straight out of the bike, The only thing we did to it was drain the old oil and put AMSOIL in. We changed the oil on a regular basis and it looked good each time. Towards the end of the season when other racers were pulling their motors to have them freshened up ours kept running strong. We even had our motor protested towards the end of the season because someone thought we were running an illegal motor. The tech inspector tore our motor apart and of course found everything was legal and said the motor looked great and could not believe we had been running it all season. Look forward to running AMSOIL again next year and continue to increase on the number of wins.
Russ and Austin Kromberg
21 Racing and Supply
Dealer in the Synthetic Warehouse Group - Ron Ward services successful Honda Motorcycle Dealership.
AMSOIL adds to quality representation to customer
Maxim Honda of Allen, Texas became a retail-on-the shelf
account for Direct Jobbers Ron and Sandra Ward
about 18 months ago.
“As a premier motorsports facility, we are always
looking for premier products that give us an edge over
the competition,” said Chris Gunter, Parts and
Accessories Manager. “AMSOIL has certainly been that
type of product. We have confidence that the products
do what the company says they will do. We have had
very good success and top-notch service from our
AMSOIL Dealers Ron and Sandra Ward. Thanks
AMSOIL for a great product line.”
Maxim Motor Sport/Honda was listed in Cycleworld’s
28th annual edition as one of the top 100 dealers in the
U.S. in 2008.
The Wards obtained the account through the AMSOIL
Leads Program. “We made contact and registered
them,” Sandra said. The Wards keep their accounts
through “exceptional customer service,” she said.
Maxim sometimes hosts events where vendors display
their product lines. “As a courtesy, we generally set the day aside to provide product information and
AMSOIL stickers,” Ward said. “Chris’ favorite rider is
Mike LaRocco, so when we attended AMSOIL University
2009 we got Mike LaRocco posters to bring back.
Needless to say, that went a long way in going the extra
Ward has seen customers at the Harley dealership
near Maxim Motor Sport walk over and purchase
AMSOIL products for their bikes.
“The superior AMSOIL product line is the reason we
have done so well in the motorsports community,”
Ward said. “Being able to offer a product for each
application makes for repeat sales not only in the
Retail-on-the-Shelf Program, but also from our home
office. People want to use AMSOIL because it performs as advertised. Find another oil which makes the bike ride so smoothly."
Gunter said sales of AMSOIL products are picking
up as the shop has increased its marketing. One of the
most popular products is AMSOIL SAE 20W-50
Synthetic Motorcycle Oil (MCV) for Harley applications.
“The AMSOIL products have been a nice addition to
our chemical line,” Gunter said.
Corvette Expert Recommends AMO 15W40 ZDDP Formula
Marc Haibeck of Addison, Ill., near Chicago,
services high performance Corvette ZR-1 engines exclusively
at his shop, Haibeck Automotive Technology.
“The ZR-1 was a $26,000 option for a 32 valve
engine for 1990 to 1995 Corvettes,” said Direct Jobber Greg Finnican, also of the Chicago area. “There were
only a little over five thousand of them made.
Marc Haibeck is the most specialized person on the ZR-1.”
Haibeck owns a 1993 Corvette ZR-1 with the LT5,
375 horsepower engine.“From about 1990 to 1995, this
engine was the best performance engine made by
Chevy,” Haibeck said. “It reigned supreme in the automotive
Haibeck adds performance to the engines. “Everyone
wants an extra 20 or 30 horsepower,” he said.
“Amazingly, there are a lot of people who want 100 to
150 additional horsepower.”
The cars often are used in drag or road racing. “It’s
a lot of power,” Haibeck said. He started helping people enhance engine performance in the year 2000 and went full time in 2003.
“I’m the most specialized person in the world that
works on these cars full time,” he said. In fact, he said,
there are only three other technicians that work on
those specific engines in the country.
He has earned the respect of this group of elite car
owners and his name often appears in online forums as
“an opinion that counts,” Finnican said. “I know Marc
because I have a ZR-1.”
Haibeck became interested in AMSOIL 10W-40
Synthetic Premium Protection Motor Oil (AMO) when he learned it is specifically designed to meet the needs of
car engines with flat tappets, such as those in the ZR-
1 engines. “That applies to the ’60s muscle cars as well.
The high-performance engines can’t use today’s oils, he said. New API specifications do not meet the requirements
of the ZR-1 engines. The removal of the EP (ZDDP)
additives makes the oil incompatible with the LT5
engines, Haibeck said. “AMO conforms to the SG and prior specifications,” he said.
“I made a big discovery that as the oil evolves it doesn’t necessarily get better; it’s simply changing.”
Haibeck began recommending AMSOIL AMO for
the engines because “it is blended specially to address
this technical requirement. AMSOIL solves the problem.”
He became a Dealer in September 2007.
In his job servicing the engines and upgrading their performance, Haibeck recommends AMSOIL AMO to his customers.
“Many of my customers were using Mobil 1,” he
said. “I expected people to resist the AMSOIL, but I have
not had a single person question my recommendation
He said his reputation in the ZR-1 circle is possibly
one reason why his customers take his recommendations
He wrote a technical article for a Corvette magazine
discussing the importance of using the correct motor oil
for the ZR-1 engine and recommended AMSOIL AMO.
“My most valuable asset is my reputation, and if I do
something like write that article, I have to be sure I’m
right,” Haibeck said. “The worst thing that can happen as
far as I’m concerned is for my integrity to be tarnished.” He respects that AMSOIL motor oils are designed
specifically to meet the requirements of the engines.
“I was happy to discover that AMSOIL provides a
quality product based on the engineering requirements
rather than the marketing requirements of some other
motor oils scaled down in the name of profits,” Haibeck said.
AMSOIL's AMO 10W40 was the companies first product in 1972 and has become legendary in both high performance and earlier muscle car engines requiring more ZDDP anti-wear additives.
Heads that expand and contract at different rates causing premature head and intake gasket failure, coolant loss into the oil, and finally main and rod bearing failure. They also have a heavily loaded distributor gear, weak timing gears, and sludging issues.
Ambulance Service Saves Money with AMSOIL
(Before Mercy Regional switched over to AMSOIL products in the Ford-powered 7.3 and 6.0 liter diesel ambulances Dustin was spending much time each month just to keep them running as they were prone to injector problems along with EGR valve problems)
Our ambulance service decided to give AMSOIL Synthetic 15W-40 Heavy Duty Diesel, the Series 3000 5W-30 Diesel Oil (HDD) and Synthetic (ATF) a try to “see how well they would work" and if they could live up to their reputation.
We changed a total of 85 injectors on the ambulances. That's four injectors per month per unit!! That's using 15W-40 Rotella motor oil at 5,000 to 8,000 mile oil drains. We put an average of 100,000 to 115,000 miles a year on these ambulances. Two 2006 models have more than 250,000 miles.
Our ambulances run for three or four days without shutoff in real hot or cold weather.
Alright, here's what AMSOIL did for me: My expenses on parts are down 70 percent from 2007 and overall downtime is down 80 percent.”
The company now changes the oil in the vehicles at 20,000 miles. The EGR valves have not had to be changed and only two injectors required changing in the past 10 months.
I do not miss sleeping on the couch in the garage from changing injectors!
Dustin Larkin - Chief mechanic - Benton, Ill.
Who makes the best Synthetic Oils?
Realizing the superiority of a product can result from how well a manufacturer backs their own product. Another way is to analyze the industry publications. Study the markets. Pick up a free subscription of Lubes N Greases and see how the lubricant companies react to coming trends.
First one would observe that there are several new types of transmissions coming forth on the market. Wind turbines are needing new lubricant requirements. Diesel engines are creating limits for lubricant blenders due to EAP air quality requirements and traditional additive packages and base oils don't meet up to higher quality needs. While most lubricant companies (the big names you see on the shelf) operate for the highest profit margins and use marketing as the tipping point, AMSOIL technology starts where the others end - the lowest common denominator (as admitted by a noted Toyota lubricant engineer).
AMSOIL stands alone when they carry the technology to the next level. After being in this business for 13 years I can clearly see how. They have nothing to hold them back but to be the best they have to do it through the eyes of the customer in performance. Ok, but how do they do that?? The blending staff is unique because they can purchase and combine additives from a wider scale. Other companies are limited as to who and where they can make base oil or additive purchases. AMSOIL also holds a certain influence with the additive trending partially because of the relationships their chemists and founder has with these companies. It's a marvelous place to be!
Perhaps you would like to increase your income? Do you want want to pay off bills or need help reaching those impossible goals? FIGHT Inflation! Join us as a AMSOIL Dealer and take advantage of this growing industry. AMSOIL's bonus programs really pay.
Just look at our Compressor oils. Not mentioned in the overview above, the compressor oils are the product industry buys which helps our income when things are slow.
As one of the largest and certainly most energized groups recognized by AMSOIL, we offer communication and tools that work. We have been one of the top five dealers throughout 2004 and recognized as one of the top dealers for 2005 at the national convention (which AMSOIL paid us to go).
We've made the top 10 in total group sales several times because our dealers are easily found by customers and others wanting to be dealers in their area. In June 2006 we ranked 18th in Total Organization and then made 9th in November 2006, 8th in February 2007 and hit our record sales in March landing us at a solid #6 but then doubled that volume thanks to the AGGRAND fertilizer (Amsoil product) in April 2008. For 2010 growth was easy with all the new products.
You can get started for as little as $30. Once you started receiving materials you will have a much better idea about which of the several opportunities to go after. The demand is here and growing. AMSOIL does not hold any requirements to dealers. Make money on the retail, great commissions and excellent bonuses.
Should you hold the skills to build a website, you are really in luck - this offers even more dealer opportunities. If you don't posses these skills, no problem. We will have you listed in no time and I can point you in the right direction to self educate yourself to build your own. It's like learning how to fly. I still say today the largest opportunity for an AMSOIL dealer is with our Commercial Account program.
One last note on dealerships you may not see elsewhere, we pride ourselves on forwarding leads to all of our attentive amsoil and aggrand dealers and we get a LOT. We strongly suggest that if you are considering becoming a AMSOIL Dealer that you use our contact list (link at top of page) and join under one of our existing dealers we can count on such as Marty Gregor who does a fabulous job in Tampa to St. Petersburg Florida. Call me if you like and I will match you with a strong dealer closest to you or call any of our dealers. This is a smart plan as it results in more leads and possible trade show opportunities, website help and more.
Dealers of the Month November 2012 - Our dealer Mike Fehler in Fort Worth is really making the grade. Top commissions in the whole group due to his service to retail establishments and lube centers. Call Mike at 817-823-3571.
Also Jon Pyeatt in Tulsa, OK Phone: 918-234-3543.
AMSOIL's Corporate offices and manufacturing located in Superior Wisconsin. The Synthetic Warehouse is located in Sioux Falls, SD and we serve as a full service dealer for the entire country. We get a lot of, "I'm in New York, how can he help me from South Dakota?" Call and find out but we wouldn't offer our help if there wasn't an advantage! Most of our repeat business seems to be from the Orlando area which we could easily make a top dealer out of one if they joined us from there.