AMSOIL's President AJ Amatuzio

Bad times for economy points more towards AMSOIL. (May 2009)

Hold on to your investment.

I have never allowed this column to evolve into a political forum, and I am not going to do it now. My
personal political leanings have no bearing on you, nor do I suspect you care. Time will tell how our current
policies play out.

I will offer, however, that despite the doom and
gloom we keep hearing on a regular basis, there is no cloud hanging over AMSOIL. I am pleased to report that this company is running on all cylinders.
Consider this: This past March represents our
second strongest sales month ever. And April, as I am
writing this, is on track to be even stronger.

Only July of our 35th Anniversary Convention year was better,
and that can be attributed to a large extent to the demand created by the sizable rebate we offered to all those who purchased product while attending the event.
I suspect that the reasons for our impressive sales numbers are numerous. First, reports indicate that people are keeping their vehicles much longer than in recent years. The average age of a car on the road
in the United States is now 9.4 years. We can assume, then, that maintaining vehicles is now more of a priority, and AMSOIL products are viewed as an effective and relatively inexpensive way to prolong
a vehicle’s life. This trend toward extended drain intervals has
gained momentum, as well, and that is driving sales.

Why, many consumers are finally asking, pay hard earned
money on senseless oil changes when an extended drain alternative exists? The concept AMSOIL developed close to thirty-seven years ago is beginning to hit full stride. It doesn’t hurt, of course, that vehicle manufacturers have begun to value the validity of extended drains as a convenience for their customers, and most motor oil manufacturers have now been forced to acknowledge the viability of long-drain oils.

I am sure that the increased awareness of the AMSOIL brand also plays heavily into our current growth. At last count, we had close to twenty partnerships and affiliations with some of the most popular and influential racing organizations, racing facilities and car clubs in North America. Virtually every motorsports fan and auto enthusiast knows the
AMSOIL name today. Those Dealers who have been active for any real length of time will all tell you the same thing; people are now seeking out AMSOIL products, rather than being introduced to them for
the first time.
Speaking of brand awareness, numbers obtained through the online research and development firm Quantcast reveal that the AMSOIL corporate website ranks 12,229 among all websites worldwide in the
number of website visits. This may not seem impressive at first glance, but when you consider that there are millions upon millions of websites, that number speaks for itself. We are in the upper one percent of
all websites visited. And remember, a good portion of those visitors come from Dealer sites to the corporate site to purchase product. Dealers, of course, earn money on those sales.
Another reason we continue to prosper in this unstable economic climate is the value seen in the Dealer business opportunity. People facing layoffs or other employment issues are regaining control
of their lives through the opportunity AMSOIL provides. It may also be that many of our current Dealers have now determined that the time is right to become more active. Our products are in demand, the awareness of our brand is soaring and Dealers are taking charge. The economy, either good or bad, is not about to slow us down.

On Quality to New Customers

I had the pleasure recently, along with AMSOIL Vice President, Marketing and Communications Kevin McBride, to participate as a guest on a popular local talk radio show. The discussion centered on my ties to the community, my upbringing in a local bluecollar
neighborhood and the value AMSOIL provides as a company to the area’s economic well-being. The
talk turned, as it invariably does, to our development of the first synthetic motor oil and its superiority over conventional oil.

Kevin and I explained, as always, that the idea for
synthetic oil came to me while serving as a jet fighter
pilot. With every jet engine in the world using only
synthetic oil, it seemed logical at the time to assume
that the same performance benefits synthetics brought
to aviation would transfer effectively to cars, trucks
and other internal combustion engines. We went on
to summarize the product’s development from the
early 1960s to the ultimate introduction of the world’s
first synthetic motor oil for automobiles in 1972.

One listener called and asked about the difference
between synthetic and conventional lubricants. We
explained, essentially, that synthetic base stocks are
man-made and contain none of the impurities inherent
in conventional petroleum base stocks. We mentioned
how AMSOIL motor oils contain no wax,
which was particularly relevant on that day with
temperatures stuck in the minus twenty degree range.
The listeners learned that it takes more than a good
battery to turn engines over at those temperatures.

Another caller expressed concern about another
well-traveled issue – warranties. “Will installing
AMSOIL motor oil in my new vehicle void the manufacturer’s
warranty?” the caller asked. The answer, of
course, was no, and the listener learned about the
Magnuson Moss Act, which, in short, states that
original equipment manufacturers cannot dictate the
use of a specific after market product unless that product
is provided free of charge. As long as the product
in question meets the appropriate criteria, it is okay
to use. In our case, as long as the lubricant being used
is the appropriate viscosity grade and meets the designated
service requirements, it cannot void the warranty.
Other callers had questions on extended drain
intervals, product availability and the compatibility
between synthetic and conventional oil.

As the calls continued, it occurred to me that even
though the radio show was of the local variety and a
large percentage of the audience was familiar with
AMSOIL and, I suppose, me, there was still a lot they
didn’t know. Even after 35 years the great majority of
consumers remain unfamiliar with the many benefits
that synthetic lubricants, and AMSOIL in particular,
provide. There is a huge market yet to tap, and it all
points to opportunity – opportunity for sales and
opportunity to build your personal groups through
sponsoring.

With the current state of the economy and the
relative lack of employment security, the time has
never been better to share the AMSOIL business
opportunity with potential Dealers. Sponsor, sponsor,
sponsor. I have preached it from the very beginning,
and those Dealers who have been most successful in
their AMSOIL businesses are testimony to it; the fastest,
most efficient and most effective way to build an
AMSOIL Dealership is by sponsoring motivated individuals
as AMSOIL Dealers.

It all starts with our products. Educate potential
Dealers on the quality of our products. Use the
Comparative Motor Oil Testing brochure inserted in
this issue of your Action News to show people that
AMSOIL motor oil is far superior to other oils. This
revised edition compares AMSOIL 10W-30 to 10 competing
conventional, synthetic and synthetic blend
motor oils. All testing was done in accordance with
American Society of Testing and Materials (ASTM) test
procedures, which means any of the competitors
could run their own tests and challenge our results.
We won’t, of course, be challenged. The test results
speak for themselves. If other companies don’t like
the fact that their products don’t measure up to ours,
I challenge them to improve their products.

All potential AMSOIL Dealers can be assured that
when they represent AMSOIL products, they represent
the absolute best. They can also be assured that the
only limitations to the AMSOIL business opportunity
are the limitations they place on themselves.

On Bobby Unser (October 2008)

I received a call recently from an old friend of mine -
a guy with long ties to AMSOIL. Bobby Unser was on his way to Brainerd International Raceway in Brainerd, Minn. to help them celebrate their 40th anniversary.
Bobby was to serve as the keynote speaker at their Honors Banquet. It was an excellent choice by Brainerd Raceway officials, considering Bobby’s 13 Pikes Peak Hillclimb championships, three Indy 500 championships and hundreds of wins in virtually all forms of auto racing. In fact, when you consider Bobby’s accomplishments, along with those of his brother Al and nephew Al Jr., there is no family who has dominated the racing world as completely as the Unser family did.

For those who don’t know, I first met Bobby in the 1960s. He was at the height of his Pikes Peak domination, but his equipment was giving him trouble. His open-wheel race car would only make it through one or two runs up the mountain before the rear end
would break. This was a huge problem at the time because the only gear box that would work right in his car was the vintage 1940s model he was using, and parts were not available. Bobby’s crew was continuously forced to re-machine the gears. Needless to say,
frustration set in. You don’t win races when parts
keep breaking.

In desperation, Bobby began calling lubricant manufacturers
in search of an oil that would protect his
gears. He found one that helped a little, but the parts
kept breaking. Finally, he heard about a start-up company
in the upper Midwest that was developing some new type of technology. Bobby had never heard of
synthetic lubrication, but he gave me a call. To make
a long story short, he explained his problem and I sent
him some oil that I was convinced would work. That
oil had more film strength than any other oil on the
market at the time. Well, it did work. Bobby went
from repairing his gears after virtually every run to
absolutely no maintenance at all. He now made it
through all his practice runs, qualifying runs and race
day with the same set of gears. Plus, that same rear end
made it through the entire next year. Bobby Unser had
become a true believer in AMSOIL, and, I might add,
somewhat of a lubrication expert himself. He had
seen firsthand how a lubricant could, in fact, make a
difference in winning or losing.

Those who have had the pleasure of meeting Bobby
Unser at one of our AMSOIL functions will attest to his
commitment to our products. He uses only AMSOIL
lubes in his cars, trucks and motor home, and he has
a 40-year-old tractor that has had only one oil change
many years ago. I keep telling him to change the oil
in that thing, but he tells me not to worry. “Al,” he
says, “I change the filters regularly, so why throw
away good oil? That stuff you make lasts forever.”

With dedication like Bobby’s, it’s no wonder we
chose him to be our spokesman for the commercials
we filmed for our Championship Off Road Racing
(CORR) sponsorship. If you have seen the commercials
on NBC or Speed you have seen the sincerity he
brings. There is nothing phony when Bobby Unser
says AMSOIL lubricants are the best.

Speaking of CORR, it appears our investment was
money well spent. The ratings are up and millions of
people are seeing our commercials, as well as our
track-side exposure. The company stepped up to the
plate on this one, and I hope AMSOIL Dealers will
work hard to cash in on this national exposure we’re
generating. It’s up to our Dealers, as the saying goes,
to “seal the deal” with consumers.

The same holds true for the many other sponsorship
investments we have made. In this issue of your
Action News you will see a recap of our Sturgis
Motorcycle Rally sponsorship. As the Official Oil of the
Sturgis Rally, we are building tremendously on the
considerable momentum we have already gained in
motorcycle oil sales. We follow that with our Official
Oil sponsorship of Daytona Bike Week, and we’re in
position to dominate that market.

Whether it’s through the Championship Off Road
Racing Series, Sturgis Motorcycle Rally, Daytona Bike
Week, one of the many other associations that have
adopted our logo or even the testimony of racing
legend Bobby Unser, we are in position to capture
more sales. I say “we” because we are all in this
together. The company does its part, the Dealers do
their part and together we impact an industry.

Approaching 36 Years of Trend setting (September 2008)

Although our convention has now passed, our corporate staff has moved on to other important projects and those Dealers who attended are all back home working their AMSOIL businesses, I would
like to make one final convention observation. That is, never before in our 35-year history have I
seen so many Dealers so totally excited about their futures with AMSOIL. And they have every right to
be. I have said it before and I will say it again now because it has never been more true — there has never been a better time to be an AMSOIL Dealer.

When I think back to this company’s beginning in 1972, with our introduction of the world’s first API-rated synthetic motor oil, I can’t help but appreciate the tremendous effort we have made. I knew
our synthetic oil was far superior to conventional oil, but I didn’t know how consumers would embrace it or how much impact we could have on the market. To the industry, it was all new and different.
Some crazy jet fighter pilot in northern Wisconsin was really shaking things up. AMSOIL synthetic motor oil was outperforming all other
oils, and the industry refused to accept it. And who did this guy up there in Wisconsin think he was, recommending 25,000-mile drain intervals?

Needless to say, we had an uphill climb. Just ask those Dealers who were there in the beginning. Ask the Hall of Fame Dealers who are featured on page 13 of this issue. They will tell you. They
fought off the skeptics, battled through the obstacles and, 35 years ago, helped build the Dealership foundation.

To a large extent, it is that foundation that supports the success of all AMSOIL Dealers and the company, as well. We still have our battles to fight, but we are on very solid ground. The industry
that snubbed us 35 years ago is now trying to play catch-up.

Just take a look at all the other synthetic oils on the market today and how these “advanced” new oils are promoted for their superiority to conventional oils. And isn’t it odd that not until recently did the technology exist to extend drain intervals
beyond 3,000 miles? We all, including the entire motor oil industry, know better than that.

This is good for AMSOIL. We are now in a position of leadership, and our Dealers are capitalizing on that. The “synthetic oil versus conventional oil” battle is now being fought much less often. And
with much tougher performance regulations pushing the need for synthetics, along with vehicle and equipment manufacturers requiring them as factoryfills more often, our target markets are much more receptive.

The push toward extended drains is working to our advantage too. There is no company in this industry that has more extended drain expertise than AMSOIL. Absolutely no one does it better,
and that’s a benefit, now more than ever, that consumers need from us. Whether it’s saving money through less oil used, saving the environment through less oil dumped or saving time through the
convenience of fewer oil changes, consumers can look to AMSOIL Dealers to deliver the value they need.

This company has not even reached full stride, and I can only imagine how much success our Dealers can ultimately achieve. We are poised to make it happen. Wherever technology takes us,
AMSOIL will lead the way. We will never resort to producing products that lag behind any competitor.
Our expanded facilities and state-of-the-art blending equipment are now second to none in the industry. And with the movement toward synthetic oil, the push toward extended drain intervals and
the Dealership foundation that has been laid, opportunity
is there for the taking.
Like I said, there has never been a better time to
be an AMSOIL Dealer.

Now for words from late 2007
When you look at the events of the past year here at AMSOIL, one thing stands out, and that is the addition of new and improved products. I was going through some past issues of Action News the other day and it was interesting to note that most of them announced a new product or two. We haven’t been standing still.

Developing new products has always been a priority for us. Not only to provide our Dealers with more business opportunities, but to provide our customers with better ways to improve performance in their equipment. I started this company with a new idea and a totally new product, and have continued to introduce many new products since then that were the first of their kind. Most of our products have since been copied by the major oil companies, however they have never been able to improve on the performance of our products.

One of the companies trying to outperform us calls themselves ‘number one.’ We call them number two around here for obvious reasons. AMSOIL was first and therefore number one and we are first in performance, beating them in every comparison test.

AMSOIL has a history of using cutting edge technology in our product development. Early on, I staffed this company with experts in lubrication and chemistry, built and equipped an on-site state-of-the-art chemical lab and engine test facility to develop products to meet the lubrication challenges of the day. Over the years those challenges have continued to change, but we have always had the knowledge and expertise to be there with products that deliver superior performance.
Our capabilities today are virtually unlimited. We have grown in both size and expertise, and it shows in the new and improved products we have introduced recently. In addition to offering products for the mainstream equipment markets, we are also focusing on products for niche markets. Our recent addition of 4-Stroke Small Engine Oil, Ea Motorcycle Oil and Air Filters, Engine Fogging Oil, the Twin Air Powersports Filters, and the Mothers product line are good examples of products for specialty markets. Even our European Car Formula and our new CJ-4 Diesel oil can be considered products for unique markets.
In this issue of Action News, we announce a new motor oil and a reformulated and improved gasoline additive. Our new motor oil is a 100% synthetic lubricant formulated for modern vehicles requiring an energy-saving, fuel-efficient 0W-20 viscosity. It is an superior motor oil formulated to deliver outstanding performance for 25,000 miles or one year service life.
Don’t let the lighter viscosity of this new oil fool you. We drew upon our vast experience in formulating synthetic lubricants to match the highest quality base stocks with the industry’s best additive technology to produce a very tough, very capable motor oil. It provides exceptional wear protection, outstanding extreme temperature protection and performance, and long service life.

Our new 0W-20 Motor Oil in the crankcase of a modern vehicle guarantees it will deliver the best fuel economy it is capable of. With a very low volatility rate, oil consumption and emissions are greatly reduced. This is the ‘oil of the future’ here today thanks to AMSOIL. But it won’t be the last new oil we make. Stay tuned!
Also introduced in this issue is our newly reformulated PI Performance Improver Gasoline Additive. It is the most effective gasoline additive available today and makes gasoline engines perform the way they were designed to. PI cleans and keeps clean fuel injectors, combustion chambers, valves, and pistons.
Every vehicle tested using this new fuel additive experienced improved fuel economy (up to 5.7%). It also acts as an “emissions passer” and is ideal for use before emissions inspections. It’s also more convenient to use. Just add one bottle of the new PI to 20 gallons of gasoline every 4,000 miles or 100 hours . You can’t find a more effective or easier way to get the best performance from a vehicle!

People who know me know I tell it like it is. Sometimes I may be a little too blunt, but you won’t misunderstand me. So when you’re the best, I think it’s OK to tell the world about it. AMSOIL products are the best, period, and you can quote me!

See Reaction to televised documentary of AMSOIL Founder A.J. Amatuzio (July 2006)

Last month, you read about a documentary that was made about my life and the history of AMSOIL. The AMSOIL University attendees were treated to dinner and a premiere showing of the movie. I invited special guests like Bobby Unser, who shared memories with me on stage, and many of my friends and family. It was a very special occasion for me, and judging from the many cards and notes of appreciation I have received, for most of my guests.

Since then, the movie was run on local television following the Indy 500 and again a week later. It had a very positive impact on local viewers, many of whom knew AMSOIL was a local lubricant manufacturer, but didn’t really understand how our company changed the lubrication industry and the extent that we remain a technological leader today. Judging from the comments we’ve been getting, many people who were on the fence as far as using AMSOIL products now say they’re making the switch.

The movie event was also covered in the local newspaper. In their feature story, Dennis Bachelder, Senior Engineer in oil licensing at the American Petroleum Institute, was interviewed regarding AMSOIL lubricants. He said that AMSOIL uses a synthetic base stock for its oil, while some oil manufacturers use highly refined oil. Bachelder said AMSOIL uses “very high quality base stocks.” He is right on!

People in the industry know AMSOIL for our high quality standards which set us apart from other oil manufacturers. And the companies that sell the chemicals and additives that go into making lubricants are especially aware of our standards, because we are always pushing them to make better and better products. If they have a product that outperforms all others, they know they have a customer in AMSOIL. We want only superior ingredients for our products and that is not advertising hype. It is the truth, and our suppliers know it.

A sales representative for a very large additive company told me, “It’s a known fact in the industry that AMSOIL uses only the best quality materials in manufacturing its lubricants.” What an excellent reputation to have! We’re proud of it, as should be every AMSOIL Dealer.

There is no better example of AMSOIL’s high quality standards than our two motorcycle oils. I have referenced these oils in previous messages and they have been featured in numerous Action New articles. The reason we mention them frequently is two-fold: first is the fact that the motorcycle oil market is huge and represents an excellent opportunity for AMSOIL Dealers, and second is the fact that we went to considerable expense in testing our oils against virtually every major motorcycle oil on the market and published the results in our Motorcycle White Paper (G-2156) for the world to see.

This extensive study was directed by Executive Vice President, Alan Amatuzio. The reaction to it has been outstanding. Dealers have been using it to help secure accounts in the power sports market, including motorcycle and power sports dealers, repair shops and auto parts stores. This is an area where AMSOIL is well known and well thought of due to our racing sponsorships and our reputation for manufacturing high performance lubricants and filters. It is a market that every AMSOIL Dealer should be taking advantage of. And today it is even better, because we now offer Ea Oil and Air Filters for motorcycles, as introduced in this Action News.

It’s interesting how quiet the competition has been since we published this white paper. What can they say? The tests speak for themselves.

Getting back to the documentary, I honestly think it is an excellent recruiting tool for you and your Dealers. It speaks very well of synthetic lubrication in general and of AMSOIL Synthetic Lubricants in particular. It tells a story. A story of how I came to believe in synthetic lubrication for applications other than the jet aircraft I flew. It tells how one small company in Superior, Wisconsin changed a giant industry with a good idea whose time had come . . . synthetic lubricants for the average motorist. Even though the odds were against us, our excellent products and our outstanding Dealer network made us a success.

Consider using this film to bring in new Dealers and sell not only AMSOIL products, but the AMSOIL opportunity. So far, it has had very good reviews and I think it can help you build your business.

 

August 05 on the Donaldson partnership.

From the day I blended my first quart of synthetic motor oil, my goal has been to produce products of the highest quality that deliver superior performance. That was the only way for me to succeed. My oils cost consumers three to four times more than petroleum, so they had to be good enough to justify the price, and they always were.

AMSOIL’s commitment to producing and marketing high quality products has resulted in our continuing growth over these past thirty-plus years in business. It is even more important today, as competition has increased considerably in recent years. There are now numerous synthetic motor oils available to consumers. We are no longer unique in being the only producers of synthetic lubricants, but we remain unique in the superior performance of the oils we make.

We also demand the highest quality and performance from the products we market but do not actually manufacture. For those, we search out the very best suppliers who are able to meet our standards and we partner with them to market their products alongside ours. Such is the case with the Donaldson Company, makers of the best filters available anywhere.

Donaldson produces filters for many applications. They have been in this business for many years and have grown to a $1.5 billion company employing about 10,000 people. Donaldson markets filters worldwide, including oil filters, air filters, fuel filters, hydraulic filters, and coolant filters. They hold more filtration patents for land transportation, aviation, and industry than all other filter companies combined.

I have been told that the Donaldson Company is very selective in who they partner with, just as we are. They are suppliers to Ford Motor Company, General Motors, Caterpillar, John Deere, Lockheed Martin, the U.S. Department of Defense, and now AMSOIL INC.

I first met with the top executives of the Donaldson Company here at our Superior, Wisconsin headquarters. We had arranged a plant tour and conference for them so we could all get acquainted and exchange ideas. I joined my son, Alan Amatuzio, Dean Alexander, and some of our other key people here at AMSOIL for these discussions.

What started with this meeting ultimately resulted in an agreement that represented a first for the Donaldson Company. They had partnered with a number of OEM’s before, but AMSOIL would be the first world class lubricant company they shared their technology and product line with, and the first company they would private label their PowerCore Filters for. There will be more exciting news coming from this partnership in future months.

Included in this Action News is the latest AMSOIL/Donaldson Filtration Products brochure (G-2111). In it you will find information on many of the excellent Donaldson products. Use them to expand your business into new markets. They are the perfect compliment to the AMSOIL Synthetic Lubricants you now market.

AMSOIL Lubricants and Donaldson Air and Oil Filters combine to provide the very best long term engine and equipment protection money can buy. Both provide extended service life and superior performance.

And the best news is they are only available together from AMSOIL Dealers and their accounts. To date, we have set sales records for certain of the Donaldson filters. For instance, AMSOIL Dealers today sell more of the ELF 7349 oil filters for Dodge/Cummins 5.9 liter diesel applications than any other company in the world. If you’re not marketing these fine filters, you are missing a great opportunity.

Our purchasing department recently visited Donaldson’s headquarters and were pleased to see the AMSOIL name positioned with their other worldwide partners in the stockholders viewing room. They also noticed that the Action News was among other publications available for their employees in their lunch room.

This is sure to be a great partnership, and as I mentioned earlier, more exciting things are in the wind from AMSOIL that will draw on the technical expertise of the Donaldson Company. Look for more news from AMSOIL very soon.

A. J. “Al” Amatuzio
President and CEO, AMSOIL INC.

Notes From AMSOIL Founder Al Amatuzio:

 (May 2005)

The other day I was reviewing the April Action News and the new G-100 product catalog included in it. The products featured in this issue were our two new motorcycle oils. Anyone reading about these outstanding new oils couldn’t help be impressed by how they totally blew the competition away in head-to-head performance tests. 

Once again, AMSOIL outperforms the competition and puts test results that prove it right there for everyone to see. It’s also interesting that the very bike manufacturer that said not to use synthetic motor oils in their engines now sells and recommends a synthetic motor oil with their label on it. 
They don’t make it, but they profit from it so now it’s OK to use. That’s very similar to how the other oil companies and automakers badmouthed synthetic motor oils until they began marketing their own synthetic oils. 
Are their oils as good as AMSOIL? Not when you look at the tests! AMSOIL has a long history of making lubricants that are the very best. And the way we have shown they are the best is by testing them against the competition and publishing the results in our sales literature or right on the product labels. 
I don’t know of any other oil company that does this like we do. But then, I don’t know of any other oil company that makes products as good as we do, so they don’t really have as much to toot their horn about as we do.

 

Dealership Opportunities

AMSOIL Dealer Opportunities in 2010 provide you with the ultimate home business opportunity with 35+ years of continuous growth to back it up. These products ARE IN DEMAND! We will help you stay on course but you can become totally financially independent if you put in the effort, Call me or one of my dealers and we would love to discuss it with you.
AMSOIL manufacturers Synthetic Motor Oils. They are exclusively distributed by Independent Dealers - People like you and me. AMSOIL Synthetic oils are not refined from petroleum oils like our competitors but are synthetically engineered from pure base materials so that only the desired qualities are present in the oil. At AMSOIL, we are best known for our motor oils with the guarantee for 25,000 miles or 1 year between changes.

Join us every March for AMSOIL University and go home ready to tell the old boss good-by.

AMSOIL's highest demands are in both the diesel and powersports sector where we are now the product of choice in many venues. We urge you to print out our Dealer Sign-up Form and then read more in our Dealer Opportunities section. We have a team of dealers close to you so call and we will forward their information.

Industry is pointing consumers our way from every direction:

• Vehicle manufacturers are installing synthetic oil into new vehicles on the production line. AMSOIL makes for a better choice in older vehicles and vintage as well.
• AMSOIL only uses 100% Synthetic base stocks rather than the trend of "full-synthetic" labeled products which are nothing more than re-arranged petroleum molecules to perform similar to a simple synthetic formulation (only in the US). AMSOIL's additive packages net performance increases, flow and protection not available elsewhere. The other synthetic manufacturers wont put us in their testes because they can't!
• New emission systems demand oils, which can take more heat and leave fewer deposits. Currently diesel fuel changes has created problems which limit engine oil life - Not Ours!.
• Customers want to spend more time doing what they enjoy rather than frequent visits to the oil change center.
• OEM Automatic Transmission Fluids are limited to light duty use. AMSOIL ATF is known to totally end transmission failures and results in more power to the wheels. Our transmission fluids continue to be well ahead of the industry because of AMSOIL's relationship with the additive companies.
• They are demanding better lubrication qualities from the oil to improve fuel economy.
• Commercial vehicles Require synthetics in transmission and drivetrain parts to retain extended warranties. (And better power transfer).
• Environmentally we can not go on disposing of the millions of gallons of oil each year that is the bi-product of 3,000 mile oil change intervals - Imagine if everyone changed their oil at say 7,500 miles instead. The used oil disposal problem would be cut by 50%. Yes 50%, not just 1 or 2% - Now consider the impact of a 25,000 or 35,000 mile oil change interval.
• AMSOIL allows you to do your part and significantly reduce dependence on imports.
• AMSOIL is MADE in USA.

As one of the largest and fastest growing groups recognized by AMSOIL, and the most responsive, we offer the communication and tools you can use. We have been one of the top five dealers from 04 to present in 2010 in the new account and group sales category.

Why should you join our group? We are part of one of the most successful marketing dealers who specializes in finding you customers and putting you on the right track. For me it's a full time job, and we do what it takes to help people locate you. We re-distribute significant leads to those requesting them. The dealers who are easy to locate and follow-up on leads are the ones who are experiencing double digit growth. Use this dealer Preferred Customer form to join or CALL so we can pair you with a dealer near you.

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