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AMSOIL's President AJ Amatuzio
Many companies show stellar profits and growth but unlike many, AMSOIL is in business for all the right reasons. The 'Why' amsoil is in business earns a level of customer loyalty unmatched in the industry!
There is nothing profound in saying that success in any profession comes most readily to those who work the hardest at building their knowledge base and strengthening their expertise. It applies to AMSOIL Dealers, and it applies more acutely today than it ever has.
The landscape in the industry is changing. Cars, trucks, powersports equipment and other types of lubricated applications are becoming much more sophisticated. Requirements for each are pushing the boundaries of lubricant performance, and each is demanding more specialized needs. Changes in diesel engine design, for example, driven in large part by environmental mandates, have forced motor oil manufacturers to develop products that address a whole new set of challenges. Dealers would be well-advised to understand these challenges and how, exactly, our products address the “hurt” that diesel owners feel. Dealers can bring value to the diesel market, not just with the products they offer, but with the education they provide.
The same applies to the European car market. Many installers, and certainly most retailers, have limited understanding of the reasons for differentiating motor oils in this market based on the varying levels of the sulfated ash, phosphorus and sulfur (SAPS) content in the oil. Opportunity exists for Dealers to help installers increase sales by educating them on the issue. Installers would gain additional trust among customers and sell a lot more oil if they knew to tell their customers that because the vehicle emissions systems and after treatment devices in their cars are sensitive to the SAPS content of oil, it is important to use an oil that meets the proper specification to ensure optimum engine protection and performance.
With the appropriate level of expertise, Dealers could make substantial inroads in other markets, as well. In fact, all customers, regardless of the vehicle, equipment or market, are more receptive to discuss AMSOIL products if the Dealer can establish trust through the expertise he or she provides.
With that said, I strongly encourage all Dealers who are seriously committed to growing their AMSOIL businesses to attend AMSOIL University. AMSOIL U, without question, is the most intense, relevant and comprehensive training AMSOIL has ever offered. It rivals the training that any company, large or small, offers, and it is structured for Dealers at all levels of experience. I have never spoken to an AMSOIL University graduate who was not totally satisfied by the depth of the course material and the overall University experience.
Here are some quotes from past AMSOIL Universities. First from Tom and Jennifer Worth:
" AMSOIL University was absolutely incredible again this year. We are still sorting out all the information in our minds that we received and probably will be for quite some time. This is my fourth AMSOIL U and as usual I cannot believe all the new information."
Craig and Brenda Hamrick had this to say:
" We would like to thank AMSOIL for pulling out all of the stops and putting on the best AMSOIL U that we have been to. Each and every one at AMSOIL corporate worked very hard to provide us with the best training that any Dealer could ever get."
Here’s a quote from Herb DuPlant:
"Hey man, No one will contest that the most knowledgeable and competent Dealers will do more business than those who invest nothing in their own education and in improving their skills in presenting the value of AMSOIL products. AMSOIL University is by far the most important investment an AMSOIL Dealer can make in order to properly plant their feet in this business. And the food ain't all that bad either - you save a lot of money because many of the meals are provided, not to mention a couple cocktails too!! LOL"
And here’s one from Kyle and Diann Preston:
"Every year I think it can’t get any better and every year it does. After spending 35 years in the oil and chemical industries, I can’t imagine any other oil company spending the resources they do to help the Dealers be successful."
It is clear, to be sure, that attending AMSOIL University is the single most effective method to help grow an AMSOIL business. I hope to see you there.
From The Presidents Desk
Prior to the development of our XL line of motor oils in 19997 there was considerable in house discussion and debate. Introducing a family of motor oils with a 7,500-miles oil drain recommendation deviated significantly from our long-standing 25,000-miles oil drain position. Our primary concern is our perception among our Dealers. Would this move be viewed as a downgrade in quality and would it signify an entirely new approach by AMSOIL in formulating motor oils? The answer, of coarse, was no. Although our XL oils were not formulated with the same uncompromised extended drain capabilities of our 25,000-mile oils, they were still formidable oils and offered performance well beyond the performance offered by conventional oils.
As it turned out, our dealers embraced our XL oils. They recognized them for what they were. That is, an opportunity to increase sales. The XL oils penetrated markets our 25,00-mile oils could not penetrate. They opened doors in the installer market, and they appealed to people who were not yet ready to invest in our top-tier oils.
The introduction of our OE oils followed that same philosophy. Give the consumers what they want, and give our Dealers more sales opportunities. Enable AMSOIL Dealers to make more money. That’s what its all about. Both our XL and OE lines help fight the battles that our Dealers have fought for years. With these oils there is no more push-back on API certification, extended drain intervals or up front cost. Consumers gain satisfaction from using the AMSOIL brand, and Dealers gain satisfaction from larger commission checks.
The European Car Formula oils featured in this issue extended the sales opportunities even further. These oils address the complicated requirements established by the European Automobile Manufacturers’ Association. The demands of virtually every European application are satisfied. These products are ideal for the installer market. They are clearly labeled with the appropriate specifications and remove all guesswork in the recommendations process. Installers can be confident they are providing their customers with the correct products.
And while the goal is to create as many opportunities for sales as possible, don’t be mistaken. Our sights are always fixed firmly on quality. AMSOIL has established itself as the leader in synthetic lubrication, and that will always set us apart. The closest to the industry can attest to that. Every supplier that works with AMSOIL knows firsthand that AMSOIL will never compromise on performance. We don’t settle for the run-of-the-mill chemistries that fill the marketplace. AMSOIL means quality.
Opportunity doesn’t stop with products. As you will read in this issue, we back up our products with technical support. We make every attempt to arm our Dealers with tools that validate our product performance. The extensive testing we conducted on AMSOIL INTERCEPTOR 2-Stroke Oil is documented in our technical paper, A Study of INTERCEPTOR Synthetic 2-Stroke Oil for Ski-Doo Rotax E-TEC Engines . This piece is the most comprehensive study I have seen on two-stroke oil. I can’t envision the snowmobile owner who won’t consider using AMSOIL INTERCEPTOR after reading this detailed document.
Extensive testing was also documented in the diesel market, where fuel economy is critical. On the heels of a study released recently which demonstrated that AMSOIL lubes provided a 6.54 percent increase in fuel economy in on-highway service (Diesel Fleet Fuel Economy Study), we have now released a study revealing that our products provided a 3.15 percent fuel economy increase in stop-and-go city driving. That represents significant savings. You can see the details on page 10 of this issue.
These studies, along with all of the others we have done, deliver conclusive proof that AMSOIL lubricants provide real, meaningful value to consumers. At AMSOIL, we don’t just talk the talk. We remain committed to arming Dealers with both outstanding products and concrete proof of performance. No company does it better.
Owning a business can be easy. Making it profitable never is. We face barriers every day, and it’s how we confront thosebarriers that determines our success. We can’t run and hide when frustration sets in. We have to dig in and work our way through.
We didn’t run when vehicle manufacturers refused to recognize
We face some different barriers today, and we’re still not running. It is well documented that many vehicle and powersports equipment dealerships regularly advise their customers that their warranties can be denied if the manufacturer’s brand of motor oil is not used. They use warranty denial as leverage to exclude the sale of competitors’ oils. This, of course, is against the law, and we have to address it head-on.
Our new Warranty Secure message does just that. It clearly advises consumers that they are not obligated to use an original equipment manufacturer’s oil. All AMSOIL motor oils can be used without the fear of sacrificing warranties.
The FTC says the manufacturer or dealer must show that the aftermarket or recycled part caused the need for repairs before denying warranty coverage.
The theme for our 40th Anniversary Convention captures our leadership tradition. For forty years we have taken the industry “Beyond Conventional.” Our products are beyond conventional. We challenged the stranglehold conventional oil had on the market with our very first 10W-40, and we still push the limits with products that set the standards for performance and customer value.
Our extended oil drain intervals are beyond conventional. While other companies are just now entering the extended-drain market, we forged the path and no other oil is built strong enough to do what our oils do. Our commitment to quality is beyond conventional. I can think of no other company that is willing to invest the effort or resources to produce the types of products we produce.
Our customers are beyond conventional. People who buy AMSOIL products truly care about their vehicles and equipment and are willing to invest in products that bring greater performance, convenience and value.
Our corporate staff is beyond conventional. I am convinced that
So bring on the barriers. That’s what brings out the best in AMSOIL.
One year from now, this month, we will be celebrating our fortieth anniversary. To be clear, that’s forty years from the adoption of our multi-level-marketing program in 1973. It was a year earlier, in 1972, that our original 10W-40 passed American Petroleum Institute testing at Southwest Research in San Antonio, Texas and gave us claim to “The First in Synthetics.”
For those who don’t know, when I first brought my synthetic motor oil to market I attempted to sell it by traditional methods. But my success was limited. Synthetic motor oil was unlike anything motorists had seen before. Although it was superior to conventional petroleum motor oil by all measures, it cost considerably more to formulate and, therefore, was considerably more expensive as it sat on the store shelves. Consumers would see the price compared to the inexpensive conventional oils and, not understanding the benefits, would not purchase my oil. It was frustrating. If only, I thought, I could have ten minutes of a consumer’s time I could convey the many benefits and undoubtedly secure a sale.
This led me to the concept of direct sales. A sales force of distributors would bring the product to the people. Face to face, they could explain the value the oil provided. I then took it a step further and, with the help of Direct Jobber Shirley Green and others, developed the multi-level marketing sales plan we employ today. This form of direct sales provided AMSOIL Dealers the opportunity to register other Dealers, and all could then build their businesses as aggressively as their determination allowed. It is this milestone that we celebrate in July 2013.
We have come a long way. The industry itself has changed dramatically. Lubricants are now much more sophisticated than they were forty years ago. While our original 10W-40 was ahead of its time in 1972, it does not compare to the oils we formulate today. Increasingly advancing engine and component designs are demanding much more from lubrication. Higher temperatures, tighter tolerances, increased horsepower, and emissions and fuel economy requirements present a much greater challenge today for lubricant formulators. And many of the industry-imposed obstacles we battled in the beginning are rapidly disappearing as the push for synthetic oil and extended drain intervals continues to gain momentum.
The look of the company, of course, has changed too. Where once a single viscosity of motor oil was manufactured in one tiny brick building, we now see hundreds of viscosities of virtually every type of lubricant manufactured in one of the most advanced blending facilities in the world. We have continued to reinvest in the expansion of the company as our sales have grown though the years, and we now occupy a staggering 400,000 square feet of research, production and warehouse space.
We have seen changes in our markets also. In 1973 AMSOIL synthetic motor oil was purchased primarily by savvy auto owners who appreciated the superior protection the oil provided or those who valued the convenience and cost savings of extended oil drain intervals. While those types of customers remain at the core of our sales, our appeal has broadened significantly. The extensive AMSOIL product line now reaches all markets. We offer lubricants for virtually every conceivable application. That, coupled with our continuously increasing advertising effort and the massive impact our Dealers have had in the field, has penetrated customer groups that were left untapped forty years ago.
Despite the considerable changes, however, much remains the same. The AMSOIL Dealer business opportunity remains more viable than ever. I can only imagine the extraordinary success that lays waiting for our Dealers. And, to be sure, AMSOIL will continue its unwavering drive to deliver the absolute best lubricants in the world.
With AMSOIL University 2012 now behind us, it’s time for those Dealers who attended to take what they learned straight to the field to help even more consumers realize benefits they have never experienced with other brands of lubricants. but before we leave this fantastic event completely behind, I want to share a few final thoughts.
First, I want to thank all those who did attend. It was wonderful to see you. I mean that sincerely. I can assure you that the knowledge you gained and the commitment you demonstrated will pay dividends far into the future. Even greater success is yours for the taking. I hope all Dealers will take advantage of the opportunity and make plans to join us one day at this tremendous event. I would also like to extend an open invitation to our loyal Preferred Customers. An AMSOIL Dealership is waiting for you, and I welcome you with open arms to a future AMSOIL U.
The most striking aspect of the entire event was the infectious enthusiasm throughout. You could feel the energy. Our Dealers know that with the growing demand for synthetic lubricants and the inexorable push for extended drain intervals no company is better positioned to capture the expanding market than AMSOIL. Dealers are viewing the future with dollar signs in their eyes.
Along with that enthusiasm comes a very real sense of loyalty. It’s been a long road since the introduction of our first synthetic motor oil in 1972, and the struggles we faced as the industry’s only synthetic oil are behind us. We face new challenges today, but we do so from a position of leadership. We are clearly recognized for our innovation, and the quality of the products carrying the AMSOIL name is absolutely undisputable. We have established brand loyalty, and that has never been more obvious than it was at AMSOIL University.
But loyalty to the AMSOIL brand extends well beyond our Dealers. It didn’t happen by accident. AMSOIL meets the criteria established by brand loyalty experts, and we have given consumers every reason to attach their loyalty to us.
1. Something better: AMSOIL products are formulated to the absolute highest standards. We invest in technology that other companies simply will not invest in. AMSOIL does not compromise on quality. We do not sacrifice performance for the sake of profit margins. AMSOIL products bring value that is not achieved with other products.
2. Sense of belonging: Consumers identify with AMSOIL. We are an unconventional company with unconventional products. AMSOIL consumers belong to an exclusive club. They share a desire for performance that is lost on other consumers. They know something other consumers do not know.
3. Credibility: It extends beyond our products doing what we claim our products will do. Credibility is achieved through the image we project. It is gained through the professionalism displayed in our sales brochures, data bulletins and technical studies. Our label designs and product packaging are as good as it gets. Our website is a true source of legitimate information, and the training we provide cannot be found in other companies.
4. Accessibility: We don’t hide from our consumers. Our staff remains available at all times. We field technical questions at all levels, don’t run from complaints and apply consideration to all worthwhile suggestions. Consumers want to know they have access to real people, and AMSOIL takes that responsibility seriously.
5. Sustainability: We remain ahead of the curve. We deliver products people want. The AMSOIL brand has endured because we keep our product line fresh, but we don’t make changes just for the sake of change. The goal has always been to ensure that every person who becomes an AMSOIL customer will remain an AMSOIL customer for life.
All the success this company has achieved, of course, must be shared with our AMSOIL Dealers. Together we have built a brand that will remain an industry leader for generations to come. And while we still have work to do, you can be assured that your independent AMSOIL business can grow as large as your commitment will take it!
Briggs N Stratton Pushes Valvoline aside for AMSOIL Quality
Industry Further Inches Towards AMSOIL as the Synthetic Of Choice
In a Dealer newsletter I read recently, the author shared the sentiment that “there has never been a better time to be an AMSOIL Dealer.” We have all heard this before. Maybe even too many times. I have said it myself. But each time I have said it, it was true. With each succeeding year we see forces within the industry pushing even harder toward increased demand for synthetic lubricants. Along with that, of course, is the continued push toward extended drain intervals. The world is catching on. The demand for our products is increasing, and, yes, the opportunity does keep getting better for AMSOIL Dealers.
It is not diffi cult to identify some of the circumstances throughout the years that have advanced our cause. In the mid-seventies when Mobil 1 was introduced, many Dealers expressed concern. They feared that with a second synthetic motor oil now on the market, our sales would suffer. I knew, however, that Mobil’s near-limitless advertising budget would ultimately
It was about this time that gasoline was in short supply and prices soared. Fuel economy became a major concern, and our gas-guzzlers of the sixties were being replaced by more fuel effi cient compacts. As the need among consumers to cut fuel costs increased, our Dealers capitalized with sales of lubricants that actually did make a difference. We are seeing similar concerns with fuel economy today, particularly in the commercial market.
Another significant event impacted the demand for synthetics. This one more subtle, perhaps, than the Mobil 1 introduction, but significant nonetheless, especially as an indicator of where the industry was headed. In early 1991, General Motors halted sales of the Corvette ZR-1. Eight engines had seized at its Bowling Green, Kentucky assembly plant. The temperature had
GM responded by requiring the use of synthetic oil in the Corvette, as well as its Syclone pickup truck. It was the fi rst time an American auto manufacturer had required, not just recommended, but required the use of a synthetic oil as a factory fill. It was clear to me then that GM’s decision was just the beginning. More factory fills would follow. The door had just opened a little wider for AMSOIL Dealers.
Not long after the Corvette was treated to synthetic oil, virtually all the other oil manufacturers introduced synthetics of their own. They, like Mobil, spent millions advertising their “ground-breaking” new products. Castrol alone spent $25 million. The fl oodgates had opened, and as awareness among consumers reached an all-time high, our sales continued to climb.
Today, of course, consumer awareness has never been greater. According to one source, the demand for synthetic motor oil is projected to grow at a rate of more than 7.3 percent per year through 2013. Others have projected even higher rates. Growth is expected to continue in the light vehicle market, with a strong
Our established and well-deserved reputation as the leader in extended drain technology will continue to create opportunities, as well. As it stands now, the majority of drivers have moved beyond the 3,000 mile drain. Reports suggest that the average person changes oil every 4,500 miles, which may be conservative. And now, as auto manufacturers continue to extend their oil drain recommendations, that number will increase.
This all leads to even more opportunity for AMSOIL Dealers. The movement toward synthetic lubricants and extended drain intervals has gained irreversible momentum, and the future for our Dealers has never looked brighter. In fact, and I’ll let you finish the line for me, “There has never been a better time…”
- Al Amatuzio - President, Founder and CEO - AMSOIL INC.
Bad times for economy points more towards AMSOIL. (May 2009)
Hold on to your investment.
I have never allowed this column to evolve into a political forum, and I am not going to do it now. My
I will offer, however, that despite the doom and
Only July of our 35th Anniversary Convention year was better,
Why, many consumers are finally asking, pay hard earned
For Email Newsletters you can trust
On Quality to New Customers
I had the pleasure recently, along with AMSOIL Vice President, Marketing and Communications Kevin McBride, to participate as a guest on a popular local talk radio show. The discussion centered on my ties to the community, my upbringing in a local bluecollar
Kevin and I explained, as always, that the idea for
One listener called and asked about the difference
Another caller expressed concern about another
As the calls continued, it occurred to me that even
With the current state of the economy and the
It all starts with our products. Educate potential
All potential AMSOIL Dealers can be assured that
On Bobby Unser (October 2008)
I received a call recently from an old friend of mine -
For those who don’t know, I first met Bobby in the 1960s. He was at the height of his Pikes Peak domination, but his equipment was giving him trouble. His open-wheel race car would only make it through one or two runs up the mountain before the rear end
In desperation, Bobby began calling lubricant manufacturers
Those who have had the pleasure of meeting Bobby
With dedication like Bobby’s, it’s no wonder we
Speaking of CORR, it appears our investment was
The same holds true for the many other sponsorship
Whether it’s through the Championship Off Road
Approaching 36 Years of Trend setting (September 2008)
Although our convention has now passed, our corporate staff has moved on to other important projects and those Dealers who attended are all back home working their AMSOIL businesses, I would
When I think back to this company’s beginning in 1972, with our introduction of the world’s first API-rated synthetic motor oil, I can’t help but appreciate the tremendous effort we have made. I knew
Needless to say, we had an uphill climb. Just ask those Dealers who were there in the beginning. Ask the Hall of Fame Dealers who are featured on page 13 of this issue. They will tell you. They
To a large extent, it is that foundation that supports the success of all AMSOIL Dealers and the company, as well. We still have our battles to fight, but we are on very solid ground. The industry
Just take a look at all the other synthetic oils on the market today and how these “advanced” new oils are promoted for their superiority to conventional oils. And isn’t it odd that not until recently did the technology exist to extend drain intervals
This is good for AMSOIL. We are now in a position of leadership, and our Dealers are capitalizing on that. The “synthetic oil versus conventional oil” battle is now being fought much less often. And
The push toward extended drains is working to our advantage too. There is no company in this industry that has more extended drain expertise than AMSOIL. Absolutely no one does it better,
This company has not even reached full stride, and I can only imagine how much success our Dealers can ultimately achieve. We are poised to make it happen. Wherever technology takes us,
Now for words from late 2007
Developing new products has always been a priority for us. Not only to provide our Dealers with more business opportunities, but to provide our customers with better ways to improve performance in their equipment. I started this company with a new idea and a totally new product, and have continued to introduce many new products since then that were the first of their kind. Most of our products have since been copied by the major oil companies, however they have never been able to improve on the performance of our products.
One of the companies trying to outperform us calls themselves ‘number one.’ We call them number two around here for obvious reasons. AMSOIL was first and therefore number one and we are first in performance, beating them in every comparison test.
AMSOIL has a history of using cutting edge technology
in our product development. Early on, I staffed
this company with experts in lubrication and chemistry,
built and equipped an on-site state-of-the-art
chemical lab and engine test facility to develop products
to meet the lubrication challenges of the day.
Over the years those challenges have continued to change, but we have always had the knowledge and
expertise to be there with products that deliver superior
Our new 0W-20 Motor Oil in the crankcase of a
modern vehicle guarantees it will deliver the best fuel
economy it is capable of. With a very low volatility
rate, oil consumption and emissions are greatly
reduced. This is the ‘oil of the future’ here today
thanks to AMSOIL. But it won’t be the last new oil we
make. Stay tuned!
People who know me know I tell it like it is. Sometimes I may be a little too blunt, but you won’t misunderstand me. So when you’re the best, I think it’s OK to tell the world about it. AMSOIL products are the best, period, and you can quote me!
See Reaction to televised documentary of AMSOIL Founder A.J. Amatuzio (July 2006)
Last month, you read about a documentary that was made about my life and the history of AMSOIL. The AMSOIL University attendees were treated to dinner and a premiere showing of the movie. I invited special guests like Bobby Unser, who shared memories with me on stage, and many of my friends and family. It was a very special occasion for me, and judging from the many cards and notes of appreciation I have received, for most of my guests.
Since then, the movie was run on local television following the Indy 500 and again a week later. It had a very positive impact on local viewers, many of whom knew AMSOIL was a local lubricant manufacturer, but didn’t really understand how our company changed the lubrication industry and the extent that we remain a technological leader today. Judging from the comments we’ve been getting, many people who were on the fence as far as using AMSOIL products now say they’re making the switch.
The movie event was also covered in the local newspaper. In their feature story, Dennis Bachelder, Senior Engineer in oil licensing at the American Petroleum Institute, was interviewed regarding AMSOIL lubricants. He said that AMSOIL uses a synthetic base stock for its oil, while some oil manufacturers use highly refined oil. Bachelder said AMSOIL uses “very high quality base stocks.” He is right on!
People in the industry know AMSOIL for our high quality standards which set us apart from other oil manufacturers. And the companies that sell the chemicals and additives that go into making lubricants are especially aware of our standards, because we are always pushing them to make better and better products. If they have a product that outperforms all others, they know they have a customer in AMSOIL. We want only superior ingredients for our products and that is not advertising hype. It is the truth, and our suppliers know it.
A sales representative for a very large additive company told me, “It’s a known fact in the industry that AMSOIL uses only the best quality materials in manufacturing its lubricants.” What an excellent reputation to have! We’re proud of it, as should be every AMSOIL Dealer.
There is no better example of AMSOIL’s high quality standards than our two motorcycle oils. I have referenced these oils in previous messages and they have been featured in numerous Action New articles. The reason we mention them frequently is two-fold: first is the fact that the motorcycle oil market is huge and represents an excellent opportunity for AMSOIL Dealers, and second is the fact that we went to considerable expense in testing our oils against virtually every major motorcycle oil on the market and published the results in our Motorcycle White Paper (G-2156) for the world to see.
This extensive study was directed by Executive Vice President, Alan Amatuzio. The reaction to it has been outstanding. Dealers have been using it to help secure accounts in the power sports market, including motorcycle and power sports dealers, repair shops and auto parts stores. This is an area where AMSOIL is well known and well thought of due to our racing sponsorships and our reputation for manufacturing high performance lubricants and filters. It is a market that every AMSOIL Dealer should be taking advantage of. And today it is even better, because we now offer Ea Oil and Air Filters for motorcycles, as introduced in this Action News.
It’s interesting how quiet the competition has been since we published this white paper. What can they say? The tests speak for themselves.
Getting back to the documentary, I honestly think it is an excellent recruiting tool for you and your Dealers. It speaks very well of synthetic lubrication in general and of AMSOIL Synthetic Lubricants in particular. It tells a story. A story of how I came to believe in synthetic lubrication for applications other than the jet aircraft I flew. It tells how one small company in Superior, Wisconsin changed a giant industry with a good idea whose time had come . . . synthetic lubricants for the average motorist. Even though the odds were against us, our excellent products and our outstanding Dealer network made us a success.
Consider using this film to bring in new Dealers and sell not only AMSOIL products, but the AMSOIL opportunity. So far, it has had very good reviews and I think it can help you build your business.
As one of the largest and fastest growing groups recognized by AMSOIL, and (we think) the most responsive, we offer the communication and tools you can use. We help the customer find you. Come visit our AMSOIL Store and see how you too can make online ordering obsolete in your area too!
Why should you join our group? We are part of one of the most successful marketing dealers who specializes in finding you customers and putting you on the right track. For me it's a full time job, and we do what it takes to help people locate you. We re-distribute significant leads to those requesting them. The dealers who are easy to locate, keep some stock and follow-up on leads are the ones who are experiencing double digit growth. Use this dealer Preferred Customer link to join or CALL so we can pair you with a dealer near you.
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